Mellon Arena – Ticket Sales FAIL.


From: Eric Carroll me@myemailaddre.ss
To: Customer Service Mellon Arena info@mellonarena.com
Sent: Mon, November 30, 2009
Subject: Horrible seats for Star Wars: In Concert

Hello Mellon Arena Customer Service & Ticket Sales,

I am taking the time to write to you this evening to express my disappointment in the sale of our seats for yesterday’s Star Wars: In Concert event at the Mellon Arena.

While I understand that we purchased the “cheap” $33 seats (two of which somehow magically totaled $93.40 instead of $66.00 for various dubious Ticket Master fees — including a “printing fee” in which I used my own paper & ink — which are not your fault), I feel that your integrity is to be called into question when considering the vantage-point from exactly where we were expected to sit throughout the show.

I would think that you would be familiar enough with your own venue to know that the seats in section E13, row M are blocked from seeing anything above a certain height at the other end of the house thanks to the lower edge of section F hanging directly above us (and directly in our field of vision). I would also think that you would know what this height is, and that the screen coming in for this particular show was being touted as “a three-story-tall, high-definition LED super-screen — one of the largest ever put on tour.

Apparently I am quite wrong, my friends.

Please see the attached image from my cell phone so you can fully appreciate the vantage point from which we were expected to view the “live music and film elements … synchronized in order to create a full multi-media, one-of-kind Star Wars experience.” You’ll note the bluish-white line behind the orchestra that is the very bottom of the giant partially-visible screen where the movie clips played.

I can tell you that the ushers in our area got an ear-full from several other angry concert-goers (including my wife who had purchased the tickets for me as an early Christmas present). Our row had cleared out of all but 4 people by the time the 2nd song had started. I would have left also, but the concert had started, and I wasn’t about to miss any of what I could actually see by running around like a madman trying to find a seat.

I did notice several rows almost empty down to the right of the floor, while seats to the back & sides were full… surely this is a commentary on the outrageous prices charged for the show? It only made it all the more infuriating that a seat with a better vantage point sat empty during the performance.

In lieu of trying to “sneak down” into the “better” seats, at intermission, we made the trek down & back up to section F and asked an usher there for permission to sit in any unoccupied seats. We were pointed to some open seats, and several others filtered in around us with the same idea as the show came closer to starting again.

From this height, the speaker array on the right still blocked a good portion of the screen, but at least it wasn’t cut in half… and from here, we could actually see the “laser show” being projected on to the ceiling.

While I found the concert itself and exhibits throughout the arena to be an exhilarating experience, the full multimedia-experience in the arena was sadly stained by the poor choice of Mellon Arena to sell seats with a substandard view of the main event.

I have been to countless events over the years at the Mellon (& formerly the Civic) Arena — from concerts, to Penguins Games, to circuses, to I think even a truck & tractor pull with Bigfoot & USA-1 when I was a tiny young lad. They have all been great memories… and this is the only time that I have felt wronged by the venue.

I hope that you take these thoughts into consideration when selling seats for the remainder of shows throughout the last standing days of the arena. You’re making memories for people, please try to make sure that they’re positive ones, and that they’re not marred by poor logistics. I’d ask for our money (or half of our money) back if I thought it would get me anywhere, but I am more concerned about the experience than the money.

Thank you for your time, I hope that this is passed on to the appropriate parties, and I do look forward to a response.

Regards,
-Eric Carroll
me@myemailaddre.ss

4 responses to “Mellon Arena – Ticket Sales FAIL.

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