Chip Wars: Snyder’s of Hanover


Well another response rolled in, and sadly they seem unamused.  This one’s from Snyder’s of Hanover, and I asked them about their (admittedly exaggerated) rift with Snyder of Berlin.  There’s no name attached, so the company itself wrote back to me.  Spooky!

My ramblings submitted via webform:

Hello Snyder Clan!

I’m mainly writing to tell you that I enjoy many of your fine products.  From the ridiculously delicious Snyder of Berlin Honey Bar-B-Q Potato Chips and incredibly savory Kettle-Cooked Sea Salt & Cracked Peppercorn Potato Chips to the tenaciously tangy Snyder’s of Hanover Honey Mustard & Onion Pretzel Pieces and decadent Peanut Butter Pretzel Sandwich Dips.  There are just too many good products to name!

I would like to know why each of your products has a statement on the outside of the packaging that vehemently denies association with the other company.  While reading the company history on each website, it’s clear that they started out of the same company… but it does seem to be a grey area.  What happened?  Why the split?  Why the clear almost stern warning that Snyder’s of Hanover “is not associated with” Snyder of Berlin and vice-versa?

The Snyder of Berlin story seems to start in Hanover during the Civil War, and the Snyder’s of Hanover story seems to start in the 1920’s… but it appears that Snyder’s of Hanover is the older business, and that Snyder of Berlin was the offshoot?  Then the stories jump to the 1940’s, and it seems form the Snyder’s of Hanover site that the Berlin company was sold in the 1950’s… but the Snyder of Berlin page seems to not mention the sale.  Color me confused!

So clearly, there is an association… and someone form each side needs to sit down to discuss & write a common history.  Perhaps some family counseling is order?  I’m sure that if you was around, your friends could recommend you to a great therapist or clergyman who would be able to help resolve the issues of animosity between the companies where they feel the need to lash out passive-aggressive notes on product packaging trying to invalidate the others’ existence.

In the immortal words of the beaten but not broken Rodney King; “People, I just want to say, you know, can we all get along? Can we get along? Can we stop making it, making it horrible for the older people and the kids?…It’s just not right. It’s not right. It’s not, it’s not going to change anything. We’ll, we’ll get our justice….Please, we can get along here. We all can get along. I mean, we’re all stuck here for a while. Let’s try to work it out. Let’s try to beat it. Let’s try to beat it. Let’s try to work it out.”

While we’re on the subject, do you feel any animosity towards Utz, Herr’s, Wise, or Shearer’s?  Perhaps the Snyder of Berlin and Snyder’s of Hanover ought to align themselves together in the battle against all other regional snack chains?

My wife and I really enjoy factory tours… We mostly go to breweries, but I’m sure we would enjoy a tour if we’re ever in your area!  I hope to hear form you, and hope that this familial rift is resolved (or on its way to being resolved) in the meantime.  I really look forward to hearing your thoughts on the subject.  Good luck to your in your healing journey!

Shalom,

-Eric Aixelsyd

(Actually, I submitted the same exact message to both companies.) And, then their answer:

from Consumer Affairs consumeraffairs@snyders-han.com
to world.and.lunar.domination@gmail.com
date Thu, Jul 8, 2010
subject RE: Contact Us form has been submitted
mailed-by snyders-han.com

Eric,

It’s really basically to try and make consumers out in the market place
aware that there are 2 separate Snyder companies.

Years ago, yes we were under the same company, but there is no family
relations and Snyder’s of Berlin decided to break away and try their own
family business.

Sincerely,
Snyder’s of Hanover, Inc.

[Yawn.]

So, clearly, Snyder of Berlin is the no-good upstart… according to Snyder’s of Hanover.  Apparently they did more than “try”.  I’d say they succeeded.

I can’t believe all my crazy comments and questions went unacknowledged  I brought out the Civil War and Rodney King.  Who references Rodney King anymore?

2 responses to “Chip Wars: Snyder’s of Hanover

  1. Pingback: Chip Wars: Snyder of Berlin « World (and Lunar) Domination

  2. Pingback: Goofy Search Terms | World (and Lunar) Domination

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