Episode II: Crapplebee’s Writes Back


Did you read my Crapplebee’s post, and the AllergyEats blog post that it referred you to?  (Really, check out all the comments, especially from AEPaul about the posts at aceliaconthemove.blogspot.com!) Okay, then you’re ready to read this.

Well, maybe read one more thing… the latest blog from AllergyEats with the response from Applebee’s.  It’s awesome to know that there are others out there that share my affinity for writing letters/emails to companies and getting stupid responses.  I encourage you to let AllergyEats know that you want to see it pursued further.  I want to encourage you to pursue it yourself.  Write emails, write letters, write blogs, make phone calls, blog, tweet,  Digg it, post on Facebook or to the 3 people left on MySpace that aren’t bands, Tumblr, re-blog, re-tweet, re-Tumblr this until it gets out an annoys everyone and not just Applebee’s.

While Paul at AllergyEats dissects the message in his own way, I would like to translate the response as I read it:

Dear AllergyEats Subscribers,

“Dear people that we could really care less about,”

We recognize the importance of making sure our food-allergic guests have safe options they can enjoy at their neighborhood Applebee’s.

“We’re saying that we recognize that the food-allergic need to have safe options, but we don’t feel the need to mention any specific allergies or options.  While we recognize the importance, we’re also not saying that we’re doing anything about it.”

Food allergies are a serious concern, and we are working to improve how we accommodate the needs of our FA-guests.

“We’re telling you that food allergies are a serious concern, even though they’re clearly not because it hasn’t yet affected our profits.  We’re also telling you we’re ‘working to improve’, and again failing to mention any specifics”

Depending on the food allergy, we do offer different menu items that are appropriate options, or that can be prepared without the allergic food.

“We obviously didn’t read your blog, because you were told something quite different by your server and manager, about how there was butter all over the grill & absolutely no way to accommodate you.”

We recommend that you talk with your server or restaurant manager about the allergy, and how your meal is prepared, to help ensure your dining experience is safe.

“This is another way of letting you know that we didn’t read or comprehend your blog… or don’t have all that great of a grasp on the English language, because you already tried what we just recommended, and it most certainly did not work out for you.”

Thank you for bringing this issue to our attention — we value the safety and enjoyment of all our guests.

“We’re not going to follow up with the server & manager from that store who are obviously unaware of our apparent policies, because we really really really don’t care.”

Sincerely,

Applebee’s

“Full of Shit, Applebee’s (The newly sentient restaurant chain, now capable of writing letters.)”  –  Seriously.  They couldn’t even sign their name or provide some contact information for a follow up?

I think I may just have to write to Applebee’s myself.

One response to “Episode II: Crapplebee’s Writes Back

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s