Have you tried any of the new SPICEE CHIKIN… or spicy chicken options? They’re pretty good if you’re into that sort of thing. I’ve blogged about Chick-fil-A before, specifically the South Hills location. CFA is has a great product, amusing promotion (unless you’re a vegan I’d guess), and seems to be a great company if you can get around the whole “maybe they’re too nice to anti-gay groups” thing.
My wife & I had lunch at the Chick-fil-A in Robinson this past weekend, and we found the on-table advertisements for the Spicy Chicken Biscuit breakfast sandwich to be quite amusing for all the wrong reasons. I decided to write to Chick-fil-A to see what they thought, my email and the attached photo below:
From: ERiC AiXeLsyD <email@example.com>
Date: Mon, Feb 7, 2011
Subject: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
Ciao Chicken Czars!
I am a BIG fan of Chick-fil-A. Your chicken sandwiches & nuggets Can. Not. Be. Beat. Seriously, I don’t know what you do with that breading… but it’s Chick-fan-Tastic. They honey mustard dip? Incredible (or as a cow may say, “INKREDIBULL”). Your chicken noodle soup is my go-to soup when I’m not feeling well and there’s no time for my wife to make some homemade. Your sweet tea is simple, yet addictive. We have stopped at the mall units just for tea while we walk around to shop, and we’ve gone through FSU drive-troughs at times just to get sweet tea and nothing else. The cleanliness of your stores is mostly always impeccable, and the courteousness? Genius. I mean, “my pleasure” instead of “you’re welcome” is such a simple thing… but it makes such a huge difference in the overall attitude. It puts Chick-fil-A far above any other fast food chain in the customer service category. The in-store events, fund-raising, promotions, use of social media like Facebook, Twitter & texting? Savvy indeed! The first fast food joints in my area to use the new space-age Heinz ketchup packets? Innovative!
I even love the cows. I have a small stuffed one near my PC at home. I have had my photo taken with more than one in-store cow. They’re such unlikely mascots for a chicken restaurant of all places… but it works. I have always wondered about their spelling though… are you trying to imply that eating beef makes you stupid? Well, that’s not the main point of my email, or why I’m reaching out to you today, comrades. I would like to talk about the spicy chicken (or “spicee chikin”) cow though, specifically the one in the attached photo taken while eating lunch at Chick-fil-A this past Saturday.
While I get that the cows “arms” are supposed to be the clock hands, I feel that sadly the placement of said arms is quite unfortunate. Maybe I just have a dirty mind, but as I laughed at it and took a photo my wife giggled and rolled her eyes knowing what I was thinking. Maybe the advertising department should re-think this one? I mean, my arms certainly don’t spin around at waist level. Do yours? The shoulders ought to be placed at the center of the clock face in future cow “clok” (also in this case perhaps an unfortunate way to misspell clock) table displays. I posted the photo on Facebook and the general consensus was that it most definitely didn’t remind people of an arm. I think that if this cow were walking around with something protruding from that area, he may get arrested for indecent exposure. I mean, I get excited over Chick-fil-A too, but not that excited!
I just wanted to write and hear your thoughts on the matter. I’m curious to know if anyone else has picked up on the naughty firefighting cow. “Spicee” indeed! Thank you for your time, I anxiously look forward to your reply.
EAT MOR CHIKIN,
Heh. Well, I thought it was funny. So did people on Facebook apparently. I mean, it jumped out right away. Maybe we have dirty minds… maybe it really does look like a giant cow penis. It’s certainly inappropriately placed for an “arm” if nothing else.
Knowing Chick-fil-A’s history as a company, I had to see if someone would respond to this. Maybe it’s a secret shout out to gay employees and customers that they’re supporting them. I mean, the fireman outfit and the giant appendage?
I have proof that Chick-fil-A is the best company ever. Dan Cathy, the President and Chief Operating Officer of the company himself wrote back to me, and he was the first to reply. I mean, he wrote back before any of the local full service units!
From: Dan T. Cathy <DAN.CATHY@chick-fil-a.com>
Date: Mon, Feb 7, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: ERiC AiXeLsyD <firstname.lastname@example.org>
Thanks Eric for your kind comments; delighted to have your business and support.
I have passed along your email to members of our marketing department. Valid observations; we’ll be a little more careful next time!
It’s a serious reply to me just goofing around (I mean, really… the attached file is named “Al_Armcock.jpg”), but there is no one above Mr. Cathy in the CFA organization, and he took the time to reply to my dumb email! I could have gone goofy. Maybe I didn’t go goofy enough. At any rate, this has to be the best answer to an email ever. No “I’m sorry” coupons, no form letter, no blow-off. It was a short reply drawing attention to the matter, saying it will be dealt with, and a ridiculously perfect example of customer service… from the President of the company who I’m sure has much more important things to do. McDonald’s, Subway, Burger King, and the rest of you … take note! This is customer service.
I wonder if I’ll hear back from anyone else that I emailed, or from the marketing department now? This just rules. Ha ha.