March 20,2013 Dear Mr. Lunar, Thank you for contacting The J.M. Smucker Company with your inquiry regarding Smucker’s® Magic Shell® Chocolate Fudge Topping. We greatly appreciate and value the input we receive from our consumers and take very seriously any comments pertaining to product quality. Since we greatly value your comments and your loyalty, your experience has been brought to the attention of our quality assurance department. We want to assure you that our products are made of the best quality ingredients available and by the most carefully controlled procedures known in the food industry. We appreciate the time required to share your comments with us and are enclosing coupons that we hope you will use to again try our products. If you have any additional questions or comments, please contact us by calling 888-550-9555, Monday through Friday, 9:00 a.m. to 7:00 p.m. Eastern Standard Time. Sincerely, Carla Consumer Relations Representative Ref# 10026410 Enclosure: 2 Smucker’s® $4.00 Coupon(s) THE J.M. SMUCKER COMPANY· STRAWBERRY LANE, ORRVILLE, OHIO 44667-0280 TELEPHONE (330) 682-3000 • FAX (330) 684-3370 • www.smuckers.com

Letter from Smucker’s!

March 20,2013

Dear Mr. Lunar,

Thank you for contacting The J.M. Smucker Company with your inquiry regarding Smucker’s® Magic Shell® Chocolate Fudge Topping. We greatly appreciate and value the input we receive from our consumers and take very seriously any comments pertaining to product quality.

Since we greatly value your comments and your loyalty, your experience has been brought to the attention of our quality assurance department. We want to assure you that our products are made of the best quality ingredients available and by the most carefully controlled procedures known in the food industry.

We appreciate the time required to share your comments with us and are enclosing coupons that we hope you will use to again try our products.

If you have any additional questions or comments, please contact us by calling 888-550-9555, Monday through Friday, 9:00 a.m. to 7:00 p.m. Eastern Standard Time.

Sincerely,
Carla
Consumer Relations Representative

Ref# 10026410

Enclosure: 2 Smucker’s® $4.00 Coupon(s)

THE J.M. SMUCKER COMPANY· STRAWBERRY LANE, ORRVILLE, OHIO 44667-0280 TELEPHONE (330) 682-3000 • FAX (330) 684-3370 • http://www.smuckers.com