Arby’s Tries Again…


Tom Arnold | Arby's Oven MittToday there was a nice little squishy bubble pack in the mailbox when I got home.  It had my name on it and appeared to be from Arby’s again.  More neat stuff from Arby’s?  What could it be?  A hat?  A T-shirt?  An oven mitt that talks like Tom Arnold when you press a button?  (Actually, that would be pretty neat.)

Nope, this was a different kind of squishy.  I got a post card from a Cherelle Flowers at Arby’s HQ in Atlanta.  Cherelle apparently works in Arby’s Customer Relations but doesn’t communicate with Arby’s President Hala Moddelmog who just sent me an entire case of Bronco Berry Sauce.  In with the postcard where several leaking square packets of Bronco Berry Sauce:

Your recent feedback is greatly appreciated. | We hope your next visit to Arby's® exceeds your expectations. | Regards, | Cherelle Flowers | Arby's Customer Relations | Arby's It's GOOD MOOD FOOD™

It's a Bronco Berry Bloodbath!

I hope it wasn’t intentional.  It’s like a mini version of the horse-head scene in The Godfather.  I mean, the card is sort of impersonal, but the gesture is nice when the sentiment isn’t stained with blood red not-really-berry sauce.  It’s unsettling to open such a package.  It almost looks like a threat.

I’m guessing that given Arby’s’ track record, it’s not a threat and it’s yet another genuine attempt to keep a goofy customer happy.  I have no idea if this generated from their web contact form, or Twitter, or what.  I would have maybe liked a more personal letter (again like the incredible one from Ms. Moddlemog), and the United States Postal Service to have handled my package with more care.  Ha.  Handled my package.  But, I’ll settle for free stuff… even if there are only 2 unmolested packets.

I did notice it was addressed to me, and not Bronco Jalapeño.  I also noticed that these packets are rectangular… where the other ones are circles.  Clearly, there is more than one source for Bronco Berry Sauce.  Where is it my friends?  Can I find it?  Can I buy direct?  Can I get the recipe?

I need a job where I can reply to goofy emails all day, and send people cool free swag… or gooey free swag.

So, what do you think of this effort?  I have scored many awesome freebies, but I still don’t have jalapeño bites being served at Arby’s in Pittsburgh.  Is this a fail?  Do we still need a protest song?

Should I complain to the post office about this?

If you have no idea what’s going on, check out these posts:

  1. Arby’s :: Bronco Berry Sauce®
  2. OCCUPY ARBY’S
  3. You may call me… “Bronco Jalapeño”
  4. Conflicting Information from Arby’s… (Help Bronco Jalapeño write a song!)
  5. Bronco Jalapeño Rides Again!
  6. Bronco Scores Again!

In other news, I think I have an idea for a contest where the winner can get some Bronco Berry Sauce.  Stay tuned for details!

Bronco Scores Again!


Well, I didn’t get Jalapeño Bites back at Arby’s yet, but I did answer a tweet from Radio Shack… and it got me a free T-shirt and some moral support for the cause!  Messing around on Twitter & insanity are well rewarded these days, I guess.

https://twitter.com/#!/RadioShack/status/190424115423887361
https://twitter.com/#!/Bronco_Jalapeno/status/190425836485218304
https://twitter.com/#!/RadioShack/status/190454336034308097

I DM’ed them and told them of me real name and my cause.  I think more companies are engaging people personally & directly with Twitter like this, and it’s a great thing.  Who doesn’t like free stuff?

Today the mailman delivered some goodies…

Bronco Jalapeño wins a Radio Shack T-shirt!

Free stuff!

The card s pretty cool too!

Eric, While this shirt can't replace Arby's jalapeño poppers, we hope it comforts you through your withdrawal. Thanks for tweeting at us and for being a fan. Tweet us a pic of your new duds when your shirt gets there. Thanks again! - Billy

@Bronco_Jalapeno #ThanksRadioShack...? Yes, yes he does.

Hilarious.  How fun is that?  I do need some soldering stuff, I guess it’s off to Radio Shack for the stuff next time I need it!  (I might get a couple of capacitors to mess around with.)

So, thanks to Radio Shack for being cool, for the laugh, & for the T-shirt!

Bronco Jalapeño Rides Again!


So my friends, Arby’s is true to their word.  They said they’d send me some Bronco Berry Sauce, and they sure did.  (By the way, Bronco Jalapeño is my thinly veiled alter ego in case you haven’t been following along.)

https://twitter.com/#!/Arbys/status/184987918207680513

I walked into the house today and saw this rather large box on the couch where I normally sit.  My wife had arrived home a little while earlier, and brought it inside.  FedEx dropped it off on the front porch earlier in the day.

I saw my name, then the Arby’s logo, and I could hardly contain my excitement.

A case of Arby's Bronco Berry Sauce

...For me?

I mean, I thrive on the ridiculous, and this is most certainly ridiculous.  This couldn’t be a box full of Bronco Berry Sauce, could it?  Indeed, it could.  Absolutely ridiculous.  Personal supply?  I mean, I like to eat but…

240 Packs of Bronco Berry Sauce!

Yee-haw!

That is a whole lot of horses and berries!  Well, it would be… if Bronco Berry Sauce actually contained any broncos or berries.  The label on the box says that it’s 240 1.5 oz. containers of this decadently delightful dip.  It also contained this lovely letter…

Dear Mr. Carroll,   Your voice has been heard!  Believe me; no one takes sauces more seriously than Arby's. And, we know how a craving for our succulent Bronco Berry Sauce can send a person over the edge when they can't get their fix.   So, never fear. Arby's Bronco Berry Calvary has personally secured a box of the top-secret sauce just for you. Think of it as your own personal stash to satisfy that craving whenever and wherever it hits you.   Now, we know that your demands also included bringing back Jalapeno Bites to the Pittsburgh area. And, as you uncovered, restaurants in each market determine whether to serve the fiery goodness of Jalapeno Bites or the equally as delicious Loaded Potato Bites. While we cannot reverse the "Bites" decision at this time, we have shared your passion for the pungent peppers with the Marketing Team.   We hope that our small gesture has eased your pain and that you will reconsider your sauce sit-in.    Sincerely,  Hala Moddelmog President

Hala Moddelmog

Hala Moddelmog, President of Arby's

A letter from the President of Arby’s?  Hala Moddelmog rules.  I mean, I don’t see the presidents of McDonald’s, Wendy’s, or Pizza Hut responding to a crazy person on the internet with such individually directed kindness & generosity.

I’m obviously going to need help finishing this case.  It expires in June, so I highly doubt we can get through it all.  Want some Bronco Berry Sauce?  I’m willing to share what is now a rarity in our region.

I’m saddened by the news that Jalapeño Bites won’t be returning to Arby’s in Pittsburgh any time soon, but I do believe that my emails have actually been passed along.  I will pass on the Occupy Arby’s sauce sit-in.  But I still may write a song, even if no one helps me.

Perhaps the song will be the thing that puts our market managers and the marketing team over the edge.  I’ll have to write to my new friend Ms. Moddlemog, and see exactly where to direct my comments.

I almost want to build something out of them.  It looks like 1 or 2 popped (or was squeezed) open, but it’s an acceptable loss.  I mean, it was free.  We had some Bronco Berry Sauce tonight with a few Tyson chicken tenders for dinner in lieu of boring old bottle barbecue sauce.

Bronco Jalapeño’s appetite may be satisfied for now, but my quest is not over.  Arby’s in Pittsburgh, are you listening?  Bring back the Jalapeño bites!  This potato bite shenanigans is just that, shenanigans.

To follow the story from the start, check out these posts:

  1. Arby’s :: Bronco Berry Sauce®
  2. OCCUPY ARBY’S
  3. You may call me… “Bronco Jalapeño”
  4. Conflicting Information from Arby’s… (Help Bronco Jalapeño write a song!)

Conflicting Information from Arby’s… (Help Bronco Jalapeño write a song!)


So, on one hand… Arby’s is trying to placate the great Bronco Jalapeño with the promise of personal gain.  I think.  They don’t flat-out say that, but that’s what I read from it.  What do you think?

http://twitter.com/#!/Bronco_Jalapeno/status/184273238875062273

http://twitter.com/#!/Arbys/status/184282918540165121

http://twitter.com/#!/Bronco_Jalapeno/status/184345272032305152

Arby's

Arby's

So they intend to silence the great Jalapeño with a free sample or some coupons?  Perhaps with just their word?  I have not received a reply to the tweet yet… and I’m not sure how they would send a supply of Bronco Berry Sauce as I don’t think Bronco Jalapeño has an address… unless they know that I am Bronco Jalapeño… (which isn’t too hard to figure out) but then again I don’t remember if I provided my address in their contact form, and they haven’t reached out to ask me for it.

On the other hand, I received this email…

From: “customerservice@arbys.com” <customerservice@arbys.com>
To: me@my.email.address
Sent: Tuesday, March 27, 2012 10:20 AM
Subject: Customer Feedback #474233

Dear Mr. Carroll,

Thank you for your comments regarding our Bronco Berry Sauce.  Our customer’s input and comments are always welcome and very important to us. We use this information to guide the decisions we make about our brand and our products. We have shared your comments with our Menu and Product Development team for future consideration. Also, Bronco Berry sauce is not available for retail sale.

 If you have any additional questions you can give us a call at 800-599-2729.

 Thank you again.

 Sincerely,
Arby’s Customer Relations

Allow me to translate a few key lines…

Arby's

No hat is too big for Bronco Jalapeño!

“We have shared your comments with our Menu and Product Development team for future consideration.” means a couple of things:

“We’ve shared your comments” means that it’s off of their collective customer service desk, so they consider the issue resolved, and can blame any further lack of progress or answers solely on the “Menu and Product Development team.”

“For future consideration” means I won’t get a reply from them either, and this will most likely go ignored, completely negating the statements “Our customer’s input and comments are always welcome and very important to us. We use this information to guide the decisions we make about our brand and our products.”

Perhaps I’m too cynical.

Also, Bronco Berry sauce is not available for retail sale” means “too bad for you!”

Oddly (or perhaps not), the # 474233 indicates a second query when I still have no answer to the first… # 473197.

I’m not sure if Arby’s communicates well internally…

https://twitter.com/#!/AiXeLsyD13/status/184270277780307968
https://twitter.com/#!/Arbys/status/183361352306405376
https://twitter.com/#!/Arbys/status/183361594863005696

So I’m not sure what’s up there.

While we wait for clarification, will you help Bronco Jalapeño write a song?

https://twitter.com/#!/Bronco_Jalapeno/status/184273238875062273
https://twitter.com/#!/Bronco_Jalapeno/status/184274132156944384
https://twitter.com/#!/Bronco_Jalapeno/status/184345954655285248

It can be a protest song, maybe an old west ballad folk-type thing.