Tag Archives: BB Stone

The story of the Dewey Decibel FlipOut guitar.

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Bert - a.k.a. ERiC AiXeLsyD - rocking the Dewey Decibel FlipOut Lit Cigarette model.
Bert – a.k.a. ERiC AiXeLsyD – rocking the Dewey Decibel FlipOut Lit Cigarette model.

OK. So, you probably know I like weird guitars. Someday I will have profiles up of all of them on another blog. You may have even read about my Dewey Decibel FlipOut before, or have seen the FlipOut before (or even the knock-off Flipped brand). While the Galveston BB Stone certainly started my weird guitar obsession, the FlipOut solidified it. Sadly, I came to it after AiXeLsyD had been done for a while, and I think even after Gasoline Dion. It some incredibly small and ancient circles I will always be known as ERiC AiXeLsyD. I did, get to gig out with the FlipOut, quite a lot, with Ernie and the Berts.

A while back, I had the opportunity to reach out to Jimmie Bruhn about the Indy Custom Flycaster, and way way back I did some research on the BB Stone. (I have to try to recover all the stuff that used to live on SquareGuitar.com, all those links are now dead.)

I thought it would be fun to try and track down Dewey Decibel (a.k.a. Joe Jerardi – or is it Joe Geradri? Stage names are fun.), and get some insight on the inception and production of one of my favorite axes!

After some emails exchanged, here’s the story from the man himself!

Line of FlipOut guitars & BottomOut basses from the Dewey Decibel website.

Hi Eric,

I’m awfully sorry there was a delay on getting back to you.  I honestly have had my hands full this year, and it slipped my mind.  Just for your patience, I can offer the most information I’ve shared about my FlipOut days to this point.  And thanks for asking.

I was performing solo in NY back in the 90s, playing CBGBs and many of the NY clubs. My stage name was Dewey Decibel, and I always performed hooked up to an IV pole.  Just a thing I did – never mentioned it on stage.  Played electric guitar, with synth sequencers for backing, plus voice. 

One day I thought of this backward guitar – Its just wood I thought – so it would play the same, just super unsettling, and deeply rock and roll to my mind.  I found one shop out of all the NY guitar techs who would follow my instruction. It was Rick from Carmine Street Guitars.  I love him because he didn’t even blink, just said “sure, I can do that”.  I went on to form a band called… Dewey Decibel, and kept doing shows, and finished up my third album “Unnecessarily Beautiful” with those guys, great players Jon Howard, and Martin Miller.  We did good work.  I always played the original FlipOut, which started its life as a Fernandes brand Strat.  I always had the IV drip by my side.

Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!
Back cover for the Dewey Decibel album Unnecessarily Beautiful | Original FlipOut prototype of a modified Fernandes Strat copy pictured!

We did no real promotion for the album, for any of my albums, so they reside in resplendent obscurity, rarely to surface.

Here is what exists online, though there are 3+ albums and an EP somewhere:

https://deweydecibel.bandcamp.com/

Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Guitar & Vocals) ● John Howard (Bass)
Dewey Decibel | Unnecessarily Beautiful | Pictured: Martin Miller (Drums) ● Dewey Decibel (Voice/Guitar/Keys) ● John Howard (Bass)

At shows, my guitar got so much crazy attention I conceived of the nutty plan to use a release of these guitars to bring attention to my band.  In 2003 I went to the NAMM show on the recommendation of a friend, to look for a manufacturer.  There I approached many confused factory reps from Asia, and ended up having luck with a Korean group who were ready to please.  I ordered some prototypes during that year, and tweaked things.  Then at 2004 NAMM I introduced them to the unsuspecting earthlings, took orders, and started shipping out of San Francisco once the container ship arrived.  That first NAMM show was funny funny stupid funny. 

Dewey Decibel - FlipOut & BottomOut
Art from the Dewey Decibel website.

The stupid part was that Fender lawyers sent me a letter on the opening day of my NAMM  launch that I was in breach of their trademarks.  This is a much longer story but I ended up licensing with Fender later, which was great for name dropping and demonstrating to folks that it was a quality guitar.

I was living in a warehouse with boxes of these guitars and my drum set.  It was a time of odd existence, taking orders, shipping, doing R&D, and lining up reviews with the big guitar magazines.  The FlipOut got strong thumbs up reviews in Guitar Player as well as Guitar One.  I did care about the feel of the neck and the pickups.  It’s self evident I think when you handle one.

I was moving forward on the BottomOut bass, having received a few prototypes which worked nicely.  Even took orders.  The problem was that the whole business had me working in too many directions, and exhausted.  I’d gone to Europe, and did a bunch of sales, there and in Australia too.  I was overworking, and getting wiped out.  This was all on my own, and I’d been living with some fantasy that these cool guitars would elevate the music, and demonstrate my sovereign rock and roll whimsy.   But alas, the FlipOut project ended at around 500 guitars because I was exhausted, the R&D was too slow, and I couldn’t parlay the thing into working for another manufacturer.  I was too much of a lone wolf for them.  So I went back to graphic design and animation.  I’m an animator today living in incredible San Antonio. I also continue writing and recording a new album, to be released secretly into thrift store bins.

The guitar colors were just my favorites at the time, the names were inspired by memories. Barry Leventhal was I think a kid I played in little league with.  Austin really had cabs colored like the guitar.

I’ve seen the FlipOut rip-offs coming from Europe/China, and they look ridiculous, all backward and stuff.  Just joking – I guess it was inevitable someone would cash in.

Hey thanks for your interest.  Hoping it fills in some detail. 

Thanks

joe

For the Raging Guitar Houdini in you! (ddB)™ What led Dewey Decibel, Brooklyn's recording enigma, to do what he did to his guitar that night? Frustration. His friends had snubbed him, his car had been totaled, but worst of all, his reading comprehension was way down, and he could feel the stares when he entered a room. That fateful night, Dewey did grab for his guitar, slamming his bedroom door, not to emerge for countless weeks (though he did leave once to go to a class on "Appalachian Fingertip Dancing"). It was during these weeks, through a period of painstaking research, made even more difficult by an ill-fitting lab coat, Dewey did travel to the edge of insanity. But once there, decided he'd rather be at the brink of madness, so he quickly switched when no one was looking. And when at last he did emerge, witnesses reported he held in his hand something resembling a guitar on muscle relaxant. Dewey Decibel's FlipOut™ was in their midst. And now, it is in yours. www.flipoutguitar.com Write to us at flipout@deweydecibel.com The guitar design configuration of Dewey Decbel's Flip Out™ is a trademark owned by Joe Gerardi of Dewey Decibel Inc. Any replication of this trademark is prohibited by law. Dewey Decibel
Until now, this is pretty much all that was out there on the FlipOut!
Dewy Decibel FlipOut models | Invisible, Lit Cigarette, Barry Levelthal, Austin City Cab, Scandalicious, Shameless.
FlipOut models & colors

How cool is that? The entire story from the man himself! I urge you to go check out the music of Dewey Decibel.

The only mods I had done to mine is the inimitable Aaron Hutzel drop in some GFS Lil Killer rails. This was not a kock at all to the original sound, but the humbuckers are more my thing.

Check out the Facebook fan page if you’re a fan, would like to share photos of yours or you with it in action, have one for sale, or are looking for one: Facebook | Dewey Decibel FlipOut

I would also, of course, love to hear from you in the comments!

If you want to see me and my FlipOut in action, check out the stuff below this list of links.

Also, check out these links if you’re looking for more:

Ernie and the Berts “Toybox”:

Ernie and the Berts – “Everybody Poops”:

Ernie and the Berts – “Kate Winslett” (A poor cover of The Silver Brazilians):

Ernie and the Berts – “Ikea”:

Me just rocking this one in the basement in 2016:

An Interview With the Mad Mastermind Behind the Indy Custom FlyCaster

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The Indy Custom FlyCaster

My Indy Custom FlyCaster

If you’re a regular reader, you know I recently posted all my guitars.  You would then also know that I like weird guitars.  You may have even seen me in a guitar-related Facebook group defending this beauty of an axe.  What is not to love?  The thing is fantastic.  It is a sight to behold.  It probably shouldn’t even exist, but it does an I needed to have it.

Mine is serial number 059.  I have even connected with a few other owners out there via a Facebook Fan Page.  I had expected to swap out pickups and drop in some rails… but, man this thing sounds beautiful.  The neck feels great.  It hangs well when standing.  It is just a great damn guitar.

I would say it is probably in my trifecta of ire along with the Dewey Decibel FlipOut and the Galveston B.B. Stone.  I have had people at shows come up just to tell me that they hate them!  Ha ha.  It amazes me that a music genre predicated on the idea of just pissing off the previous generation has so many purists who must adhere to some sort of imaginary rules of guitar design. and tired traditions.  It would be a fascinating sociological study to see exactly how that can be.  It’s OK to enjoy the classics and get a little wild sometimes.

Of course, many people get the joke and love them too.

In with posting All My Axes (did you see parts 1 & 2?), I really got to wanting to dive deep into the story behind each of these if I could.  The creator of the FLyCaster, Jimmie Bruhn was easy to find online, and seems like a great guy.  I would even say he found me in an “ugly guitars” group or two.  Check out my questions for him and his fantastic answers below my embedded Instagram Post of the FlyCaster.  The interview was conducted via the highly professional Facebook Messenger.

 

–🤘–

AiXeLsyD13: Who is Indiana Custom Guitars?

Jimmie Bruhn: There was no Indiana Custom Guitars. Indy Custom was that particular brand. Its actually a much bigger thing… SHS International was the parent company. It was an international music wholesale company that distributed products to music stores. Its where music stores nationwide (and globally) got a lot of their stuff. We designed, imported and sold products. Here are some of the following brands of SHS International (this is not the full list but the highlights)

Morgan Monroe Bluegrass Instruments
Eddy Finn Ukulele Company
Indiana Guitar Company
Indy Custom Guitars
ModTone Guitar Effects
Bean Blossom Instruments
Tune Tech Tuners
SHS Audio
Devlin Guitars
College Guitar Company
Sundown Amplifiers

I worked as a media producer for the company for close to 30 years and my fingerprints were on most everything from every brand. I wore many many different hats and guitar design was a tiny part of it. Fun but it wasn’t the bulk of what I did. That’s a whole other story. Suffice to say, anything you saw from any of those brands, I had a major role in bringing to life.

In addition I’ve played professionally for a long long time. I’m a writer, singer and I play a lot of different instruments. Guitar is one part of it but probably the biggest part as I am a lifelong collector and nerd. The collection is out of hand but I simply can’t help myself. I still have my first guitar. I never get rid of anything! You can hear and see my work on YouTube. Oh…one other thing…if you ever see Indy Custom Relic guitars, that was me. A one man side business I started where I produced over 400 hand relic’ed guitars. In that time I still played all the time, traveled and played all over.

Ⓐ⑬: Do they have a website?

JB: Not any more.

Ⓐ⑬: Do you have a website you’d like me to link to?

JB: https://www.youtube.com/channel/UC36We-7C4ghOW5tlsG0G-tQ (Jimmie Bruhn’s Jam TV!) This is a place for my various artistic ideas. A little of this, a little of that…you never know what you’re going to get.

Ⓐ⑬: How did you come to be a guitar designer? Have you designed any other guitars?

JB: I’ve been collecting guitars for over 40 years. It was natural that my need to build and tinker with stuff would spill over into my professional day gig.
Yes, I designed many guitars and would then send my renderings to the factory for prototypes and then on to a bigger run of them. When I say “designed” I in no way want to make it seem that I am some schooled luthier or anything of the sort. I just came up with designs and through trial and error, we would arrive at something unique but I wasn’t in a workshop running a saw!

Ⓐ⑬: How was the Indy Custom label to be different?

JB: By trying to get the best things we all liked about particular models into an affordable recreation that was a Big Bang for the buck. There were some really cool models that came out. I can’t say exactly how many but there were lots of designs over the life of that line.

Ⓐ⑬: I know you were in part inspired by the Zakk Wylde guitars with an SG top & a V bottom… did anything else go into it?

JB: Yes, comedy. It just made me laugh. Another thing that REALLY inspired it were people around the company who were genuinely disgusted by it. That made me want to get them produced even more. Yes, it was stupid, yes it was hideous but I knew it could get a lot of attention for the rest of the line. The powers that be couldn’t see the value in that but here we are all these years later still talking about it. ZERO advertising dollars spent. I wasn’t wrong!

Ⓐ⑬: Was it a hard sell getting in into production? (Convincing everyone else at the company/factory to go with it?)

JB: Some understood. Some did not. The ones that didn’t inspired me to push that much harder. The point was, good or bad…it was getting a major reaction. The only bad press is no press.

Ⓐ⑬: Where was it manufactured?

JB: These were all manufactured in China once final prototypes were approved.

Ⓐ⑬: Were there any issues with manufacturing? (Seems like a big body to be on a manufacturing line.)

JB: There are always issues in manufacturing especially trying to do it from thousands of miles away. Visiting the factories can keep quality control in check but ultimately once production starts things can go wrong. Not always, but that potential is there. Overall, there were no problems in the Flycaster. Even my Chinese contact remarked that the guys on the factory floor thought it was “a weird guitar” which meant even a cultural and language barrier cannot deny that The Flycaster is globally offensive!

Ⓐ⑬: Why “FlyCaster?” Everyone who sees it calls it a TV or a Tele-V. Ha ha. Was that by design?

JB: Because it needed a name, an identity. Plus it had some weird fishing connection so…

Ⓐ⑬: Why 100? Why not 200 or 50? Were they all sold?

JB: The idea was that we would only do limited runs of guitars for the Indy Custom line which we did on other models besides The Flycaster. I think they may have even commissioned a second small batch to fill an order. The dealers that understood the value liked them and they helped bring attention to the other models. Limiting them to 100 kept it fresh and helped if a particular model completely tanked. That way you aren’t stuck with so many. If it’s a hit? Make more! Yes, they were all sold.

Ⓐ⑬: I love mine. I love that it just seems to enrage purists, and it just “outs” so many people as not having any sense of humor or whimsy. Was any if this in your original intent?

JB: This was absolutely the intent from the beginning. I love music, I love comedy and this thing was both. It was just so incredibly stupid that one has to laugh or at least, I did! The ones that were truly offended because they had such a death grip on tradition well, as previously stated, that just fueled my fire!

Ⓐ⑬: Why are so many guitarists stuck in traditional designs and setups, when rock n’ roll at its core is about rebellion?

JB: Because they are either afraid or don’t have the slightest concept of being original. They are too worried what other people think.

Double FlyCasters!

Image Provided by Jimmie Bruhn, from his digital book.

Ⓐ⑬: I know one burst prototype exists. Do you ever play it?

JB: I play it occasionally but I see it every day as its hanging on the wall of my studio.

Ⓐ⑬: Did you ever have any other color schemes in mind? I would love one with an antigua finish!

JB: I wanted it to get to that point but those in control saw otherwise.

Ⓐ⑬: Do you have a guitar collection? What are your non-FlyCaster favorites?

JB: Yes. I have a pretty big collection. It’s fairly insane. I have everything from top shelf vintage stuff to weird a wacky. Lots of stuff I built in the shop, some wonderful mutts and some serious collector stuff too. As I said, I never get rid of anything. I come from a musical family.

Ⓐ⑬: Have you seen any other weird guitars out there & thought “I wish I came up with that!”?

JB: All the time! That’s the great thing for me about the world of guitars, its constantly evolving. There are some absolutely great things being produced and it seems people aren’t so brand conscious as they used to be.

Ⓐ⑬: Anything else you would like to add?

JB: Just a thank you for taking the time to even ask me this stuff. It was an honor!

Ⓐ⑬: Thank you for your time and information!

JB: Of course!

 

–🎸–

 

This is a pretty great article/review too:  Premier Guitar | 2011 Indy Fly-Caster in TV Yellow

 

Check out Jimmie Bruhn’s Jam TV YouTube Channel here.  Here’s a video, too:

 

Here’s my creepy basement demo:

Here’s a random one that I found by Googling:

 

Everything Changes but Guitars? I disagree.

Posted on by Standard 26

I saw this graphic online through Guitar Fail the other day, & again through Guitar Squid:

Stratocaster Evolution / Everything Changes but Guitars (I wish I knew the original source.)

Stratocaster Evolution / Everything Changes but Guitars (I wish I knew the original source.)

At first, it made me laugh and think “humph, yeah…” in agreement.  The more I thought about it though… it’s wrong. How is it wrong?

Well as far as concept cars go, it’s a whole different world from everyday-use practical cars.  Nothing has gone all that far from 4 wheels, 2 headlights, gasoline powered.  (Yes, there are hybrids and flex-fuel all over the market… but arguably people don’t like them unless they look like “normal” cars.)  But, this blog isn’t about cars.  I’m sure you knew I was going to talk guitars, because that’s what I do.

There are a ridiculous amounts of varying styles of guitars & guitar innovations out there.  Some of them may not be “reinventing the wheel” exactly, but there is always some great stuff happening, and there has been since the inception of the stringed instrument.  How do you think we got so many varieties?

Krank Amplification | Evolution Of The Electric Guitar

Krank Amplification | Evolution Of The Electric Guitar

I agree that too many axe-slingers fall into the Stratocaster or Les Paul shape trap.  For years I held a disdain for both shapes… but I come back to them.  Why?  Perhaps they’re good designs.  Perhaps they’re iconic.  Perhaps they sound incredible.  Perhaps they work.  There are many other options out there.  If you find yourself chuckling to and agreeing with this graphic, I challenge you to help me to add to my list of innovative guitars.

Any fans of the Guitarz Blog, Tone Fiend, Guitar WTF?, or gUitarREN should be into this.  (Any cool guitar blogs I’m missing?)

Let’s talk about how the guitar is ever-evolving… Shape, materials, string count, innovation, & general insanity.

Indy Custom - Flycaster (Tele-V) Telecaster Flying V Hybrid

Indy Custom Flycaster (or Tele-V?)

There are lots of shapes out there past the Stratocaster or Les Paul, whether it’s somewhat normal or custom insanity.  There’s the SG, the Telecaster, V’s (Flying, Jackson & more), hollowbodies like the Artcore or Gretsch models, the Explorer, the Ravelle, all the crazy B.C. Rich shapes, the Airline, even the Flycaster.  Are there really not enough guitar design shapes out there to satisfy you?  The Stratocaster doesn’t need to change shape, because there are plenty of other options out there!  I’m barely hitting the tip of the iceberg here.  I didn’t even touch on my B.B. Stone, FlipOut, or Batman axes.  How many distinct guitar shapes can you name in the comments?  (Actual produced shapes, not one-offs!)  Bonus for posting or linking to photos.

There’s also material.  Certainly guitars are mostly made of all types of wood, but there’s also plastic, graphite, Res-O-Glass (fiberglass), the Lucite / plexiglass / acrylic transparent guitars, aluminum necks, and so much more.

Once we get past the plethora of guitar makes, models, & shapes available… there are so many other innovations.  Some are great, some not-so great.  Just off the top of my head I can think of:  Synthesizer & MIDI Guitars, Fretlights, 7/8/12 strings, double neck guitars, the chord buddy, the Coral Sitar, built-in-wireless, the robot guitar, 3D printed guitars, Evertune… but none of them have really busted the mold (yet).  They’re all niche stuff.  This doesn’t even get into the many styles of bridges, tuners, tremolos, locks, and other parts that have been refined… or wiring.  You can get CRAZY with wiring.

World's Largest Playable Guitar being set up at the Carnegie Science Center (Pittsburgh, PA)

World’s Largest Playable Guitar being set up at the Carnegie Science Center – Pittsburgh, PA (Photo Credit: Kara / @ohidontthinkso)

The traveling guitar exhibit is at the Carnegie Science Center in Pittsburgh right now.  I can’t wait to check it out.  It’s got the world’s largest playable guitar.  I was lucky enough to get a preview the other day via Twitter.  Tell me that’s not an innovation?  It will no doubt inspire many to pick up the guitar, or dust off the one they already have.  The entire exhibit displays guitars, how they work, their history, & all kinds of fun interaction.

So, next time you think that the guitar has become stagnant, I ask you to go get your hands one one of the many non Strat options above… or even a non-standard Strat option… like a Fat Strat, hot-rodded wiring, or a backwards one.  There are plenty of different, innovative, and goofy guitars out there.  Rock out on something original!

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Validate my goofy guitar habit?

Posted on by Standard 2

So, not too long ago, I submitted some photos of my favorite toys to the Tone Fiend blog’s Mutant Beauty Pageant.  If you’d like to follow the saga at the Tone Fiend blog, check these posts out:

You can pick your 3 favorites, and list them in the comments here: Mutant Beauty Pageant: Choose the “Winner!” You can also email your votes if you’d like them to be anonymous.  Of course, your 3 favorites could be for all 3 of my guitars, but… I do encourage you to vote for your actual favorites.

No prize was apparent at the time of my entry, but now I see a nifty little custom-built Uglyface stompbox is being offered up as booty.  I certainly wouldn’t mind playing around with the little thing.  At any rate, it was cool that people got to show off their weird guitars, and we can all share in our inherent oddness.

Mutant Beauty Pageant: Choose the “Winner!”

Mutant Beauty Pageant: Choose the “Winner!”

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