Bob Evans Follow-Up Bob Evans Follow-Up Bob Evans Follow-Up


Jelly! Jelly! Jelly!

Jelly! Jelly! Jelly!

You read about the Bob Evans fallout and follow-up, right?  In the interest of fully full disclosure, we went back, got a free meal, and had a nice normal dining out experience.  It went well.  LeAnn from Bob Evans wrote to check on me, and I thought I’d share the dialogue.

From: “Purdy, Leann D”
To: [Me]
Sent: Tuesday, October 25, 2011
Subject: RE: Bob Evans – Reference # 720520 / Blog post about Bob Evans

Hi Eric!

 I wanted to follow up with you to see if you had been back, if not I understand.  I do hope that you do at least use your gift certificates to get some of our amazing Wildfire BBQ sauce!

I know you had concerns with what action was taken after your call/email, I can assure you that all of your feedback is used for training purposes, we did forward your comments to the area coach and general manager so that we can ensure that we are providing excellent service.

Have a great day!

Jelly Jelly Jelly!

bef.gif

LeAnn Purdy
Representative, Guest and Consumer Relations

Supporting Bob Evans Restaurants, Bob Evans Food Products & Mimi’s Café Restaurants
3776 South High Street
Columbus, OH 43207
Bob Evans Guest and Consumer Relations: (800) 939-2338
Mimi’s Café Guest Relations: (866) 616-6464
Fax: (614) 492-4971
Bobevans.com

And, my response:

From: [-mE.]
To: “Purdy, Leann D” ; Riggs A.
Cc: [The Wife]
Sent: Wednesday, October 26, 2011
Subject: Re: Bob Evans – Reference # 720520 / Blog post about Bob Evans

Hello LeAnn,

Thank you very much for the follow up!  We actually did get the opportunity to take advantage of a free meal last Thursday night, at the same Bridgeville location.  It was a wonderful experience.  It wasn’t too busy when we arrived… and we seemed to get there right at a shift change, but the service was smooth nonetheless, and we only had to ask once for jelly!

Asking once for jelly & receiving it struck me as a possible bad omen.  Upon arrival, the first thing we heard as we were seated was the waitress at the table next to us (oddly not our waitress) telling her customers that something had been comped or removed from their bill… and the customer was spouting off about something unintelligible.

We had an excellent waitress then waiter, there was no shouting from the kitchen, the food was prepared well.  Some of the carrots with my turkey dinner were dry/cracked, but you’ll get that anywhere.  I didn’t see a manager on duty or patrolling the dining room, but things were running quite smoothly without their presence.

If you talk to the area coach/general manager/managers/team there again, please pass on our thanks for another great meal that was back to what we would call a normal Bob Evans experience.  I didn’t present my BE gift money until the end of the meal, but it didn’t produce any speed bumps and we still have one left!

Thank you for the gift, and both you & Nate for your time, and sincere follow-up!  (Follow-ups?  Follows-up?)

“Jelly! Jelly! Jelly!” may be a good ad campaign.  “Pizza! Pizza!” worked for Little Caesar’s.

Thanks again,
-Eric

Bob Evans Restaurant on Urbanspoon

Bob Evans’ Follow Up


A Bob Evans Restaurant

random BOB EVANS image from the web

Bob Evans Restaurant on Urbanspoon

After posting my recent tale of insanity during a Bob Evans visit, I received some almost immediate follow-up from Nate Riggs via Twitter DM:

nateriggs
– Eric – I work with Bob Evans. Saw your blog post. Would you shoot me your email so I can help make this right? 🙂

nateriggs
Thanks. Ill email you in a few and make sure we make this right By the way – love your blog and your writing style. 🙂

Twitter is awesome.  Instant responses.  These were followed up with another quick flurry of emails:

From: “Riggs, Nathaniel A.” <Nate_Riggs@BobEvans.Com>
To: <me@my.email.addre.ss>
Sent: Thursday, September 22, 2011 1:52 PM
Subject: Blog post about Bob Evans

Eric,

Thanks so much for your email address and for your post. We always try to deliver the best guest experience that we can, but sometimes we mess up. We’re truly sorry for the wait time and hassle that you and your wife experienced in our restaurant.

On a personal note, I dig your blog and was just in Pittsburgh yesterday. This is week 3 for me at Bob Evans leading digital and social so I’m working through some on boarding before I can really work on tightening up our digital presence.  I’m a blogger as well – http://nateriggs.com – and I always appreciate when bloggers are so respectful, even when we messed up. J

The next email from me will refer you to Leeann Purdy in our guest relations department. She will email you and take it from there.

Again, thank you!

BEFarmslogoemal

Nate Riggs
@nateriggs
Digital Marketing Strategist, Restaurant Marketing
3700 South High Street
Columbus, Ohio 43207
Phone: (614) 497-7447
Droid: (614) 348-2646
www.bobevans.com
We like you. Like us on Facebook!

and…

From: “Riggs, Nathaniel A.” <Nate_Riggs@BobEvans.Com>
To: “Purdy, Leann D”
Cc: <me@my.email.addre.ss>
Sent: Thursday, September 22, 2011 1:55 PM
Subject: Contact information for Eric Carroll – Pittsburgh Blogger from this morning

Leann,

Hi there.

I’ve copied Eric Carroll on this message. He is the Pittsburgh blogger who posted on our Facebook page this morning as we discussed. Would you please reach out to him when you have a moment?

Thank you!

BEFarmslogoemal

Nate Riggs
@nateriggs
Digital Marketing Strategist, Restaurant Marketing
3700 South High Street
Columbus, Ohio 43207
Phone: (614) 497-7447
Droid: (614) 348-2646
www.bobevans.com
We like you. Like us on Facebook!

and…

From: “Purdy, Leann D”
To: <me@my.email.addre.ss>
Sent: Thursday, September 22, 2011 2:32 PM
Subject: Bob Evans – Reference # 720520

Mr. Carroll,

I would like to first, thank you for taking the time to share your experience regarding your visit to our Bridgeville location, and also sincerely apologize for the overall unacceptable food and service you received.  I also appreciate that you were so candid as most people will not complain, the will just not go back, and we would not have the opportunity to try to make it up to you.

Our company places great emphasis on training our employees to satisfy our guests, so we appreciate that you have brought this to our attention.  We expect our servers to be attentive, timely, and attend to all of our guests needs, and I am very sorry that we let you down.

I would like the opportunity follow up with you by mail to invite you back to our restaurant, and if you are willing, I would like your address so that I can formally apologize to you by mail.  I also have shared your comments with the general manager and area coach of this location also so they can ensure that any necessary action is taken.

Again, Mr. Carroll, we appreciate your comments.  We value your patronage and appreciate your interest in Bob Evans Farms Inc.

LeAnn Purdy
Guest Relations
Bob Evans Farms, Inc.

and…

From: “Purdy, Leann D”
To: <me@my.email.addre.ss>
Sent: Thursday, September 22, 2011 3:24 PM
Subject: RE: Bob Evans – Reference # 720520

Mr. Carroll,

I wanted to send a follow up because I researched our records and did find where you had sent us these comments on our website with your mailing address included.

I have updated our records and a letter will be going out to you tomorrow.

Have a great day!

bef.gif

LeAnn Purdy
Representative, Guest and Consumer Relations
Supporting Bob Evans Restaurants, Bob Evans Food Products & Mimi’s Café Restaurants
3776 South High Street
Columbus, OH 43207
Bob Evans Guest and Consumer Relations: (800) 939-2338
Mimi’s Café Guest Relations: (866) 616-6464
Fax: (614) 492-4971
Bobevans.com

Then a week or so later, I got this in the mail…

Bob Evans Letter

Bob Evans Letter

Bob Evans Coupons

Bob Evans Coupons

How cool is that?  That’s enough for a meal & a half for the wife & I.  I have to say, I applaud their quick followup, perceived excitement, blatant flattery, and sincerity.  I do have to say, I’m a little afraid of returning to the Bridgeville location if someone was reamed by a regional manager as slyly implied by the emails and letter.  I mean “I also have shared your comments with the general manager and area coach of this location also so they can ensure that any necessary action is taken” seems pretty serious.  I don’t want to go back with Bob Evans bucks in hand and have them be all like “Oh, this is that butthole who wrote a blog and got me a lecture while I was just having a really bad day…”  Or do you think it was calmly presented as “OK, we obviously have some sort of breakdown, what can we as a management team do to help”?  I mean, that’s how it should have gone… right?

The didn’t comment on the asking 3 times for jelly code, so I can only assume this is a real thing.  Next time you’re at Bob Evans and you want jelly, ask for it thrice and ye shall receive thereupon the third asking.

Where’s the balance?  I’m really looking for input here.  Was I right to complain?  Am I safe in returning?  Should I just go to the Bob Evans in Robinson?  Think they have the same area coach & general manager?  How good is their Wildfire BBQ sauce?

Troy and Dave both get a gold star, but only one gets a coupon…


Well, only Troy & Dave participated in the “I need a whole new level of participation” request in regards to the McReadverspamtiesemntply letter/coupon… and really only Troy made a graph.  But, I said I’d leave it to a vote… so I will.  Apologies that it’s later than I said it would happen… but then again, there can’t be many people hanging on the edge of their seats waiting for the results, as no one else participated.  Ha ha ha.

Here we have Troy’s submission:

Begorrah,
I thought the regular Big Mac was already “snack sized?”

Here’s my Mc-Chart . . .

Normal level ————-_———————.
Big Mac Snack

Here we have Dave’s submission:

Dear McDonald’s,

Fuck you.

Seriously,
Dave.

With the follow-up:

I don’t do visual art.

I have also recently received a coupon for a free McCafé Coffee be cause I re-tweeted something on Twitter at the right time.  I’ll throw that in for the winner too… even thought, they submitted on the 1st page, and not on the actual contest page.

Can I get you to vote for a winner here?

It’s set to end voting next Friday, so pimp this out to all your friends & relatives.

Thanks guys.  When a winner is declared, if you can email or PM or Facebook me a mailing address, I’ll get you your coupons!

I need a whole new level of participation.


OK, so in a recent McBlog, I made a call out to the readers to be creative and active, and make a chart depicting the levels of snacking as  mentioned in my SPAMvertisement from McDonald’s.

So far, Troy is the only one to reply.  While Troy’s submission is a valiant effort, I’d like to see more.

This is my second request, in which I will simultaneously be more stern in my request, and shamelessly plead for your participation. I know you’re out there reading.  I hear things.  I see traffic.  I get notes/comments on other sites.  I get comments here.  Let’s pull it all together here, shall we?

This is what I need: I’d like a chart, graph, illustration, photos of a diorama, cartoon, audio recording, video, whatever you want to create… depicting the “whole new level” of snacking noted in this letter.  Is it a top level?  A side level?  A hidden level?  A secret level?  A low level?  You can even use some of my past McDonald’s-related posts for inspiration.  Is the McGangBang on the map?  Does snack level have a correlation with restroom cleanliness?  Is the ketchup station a mess?  Does Heinz’s opinion count?

Be Our GuestHere’s what you get: Bragging rights.  Well, that, and one of my “Be Our Guest” Cards that entitles you to a free Mac Snack Wrap.  Why only one?  Well, because I already used one… and really, do you need more than one Mac Snack Wrap?  Plus, the letter suggested that I share one… so I am.  Also, it gives me a twisted sense of satisfaction knowing that McDonald’s is (albeit indirectly) sponsoring their own ridicule.

How do we decide who wins? Well, again, this depends on you… the readers.  I believe that I have the option to put up a poll… so once all submissions are in, the voting will go on for a week or so.

How it will go down: Let’s give it to Friday, Feb. 5th, 2010 to get submissions in to me.  We’ll vote the following week, closing & announcing a winner on Friday, Feb. 12th.  You’ll have your free Mac Snack Wrap just in time for Valentine’s Day… so you can show someone you love how cheap you are.  You can get submissions to me by leaving them in the comments here (if you’re ‘net-savvy) or you can email them to world.and.lunar.domination@gmail.com.

So, we’re all clear on this, right?