A double number two! | Ernie and the Berts


So, we got 2nd place & Ernie won a special award: A double number two! | Ernie and the Berts.

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Saturday December 17th – A punk rock party at the Fallout Shelter!


Reposted from ErnieAndTheBerts.com – A punk rock show to melt your face:

Insanity. Chaos. Deafening yet hooky melodies. Beer.  If these all seem like good things to you, you need to be at this show.  Add this to your Google calendar, Yahoo! Calendar, Facebook Events, or whatever you do with Google+ or AOL or MSN or Compuserve or Outlook or whatever you’re using.  Tweet about it.  Get a car full of idiots and find a non-idiot DD.

Ernie would like to remind you to drink responsibly, tip your bartender, buy some of the various bands’ merchandise, and to wash your hands before returning to work or play.

Get the flyer below tattooed on someone’s ass that you see frequently, so you don’t forget.

The Bands:

The Place:

The Details:

Ernie's twin brother

Voices Against Brain Cancer


Voices Against Brain Cancer

Voices Against Brain Cancer

Jesse Laz from the band Locksley is participating in a walk to fight Brain Cancer.  I think it should be obvious to Ernie and the Berts friends & fans that it’s an issue close to our hearts.  I urge you to support Jesse for this walk.  Do it for Jesse’s friends and family, and do it for our friend & fearless leader, Erin “Ernie” Payne.

Erin was the only person more vocal than me when I was raising money for the food allergy walk, & even put his money where is mouth was, as well as providing special edition T-shirts.

Jesse is trying to reach $17,000 in 17 days.  It’s a lofty goal, and every donation counts.  He’ll press a special vinyl if & only if the goal is met.  So please, donate if you can, or at least share the link like mad.

Boston Market ups the pressure… (a.k.a. What now, Panera Bread?)


Insanity.

http://twitter.com/#!/W_a_L_D/status/136910586947715072

That’s right.  Boston Market not only reached out via my contact form thanks to Facebook, but also had the cojones to do this…

Boston Market RT!

Boston Market RT!

I still haven’t received a reply to my email to Mr. Wakabayashi, but what now Panera Bread? What now?  Clearly, this will pan out to be a bigger rivalry than Neil Young vs. Skynrd, or East Coast Rap vs. West Coast Rap.  Maybe even bigger than me vs. the people that think I’m McDonald’s (At Least Mr. Wakabayashi used my contact form correctly!)

http://twitter.com/#!/W_a_L_D/status/137169033266077696

http://twitter.com/#!/bostonmarket/status/137212008138424321

If you have no idea what’s going on, or if you work for Panera Bread.  You can catch up here…

In other news, did you know that they both cater?  I wish someone would have told me.

Panera Bread (Scott Twp. Greentree Road) on UrbanspoonI actually stopped at the local Panera the other night because the wife was sick and wanted some of that cheese-broccoli soup.  I went in to get some to go, and got myself a half of a turkey sandwich and a cup of the chicken noodle.

The employee (a young girl, of course) at the counter was quite friendly, asked if I wanted lettuce tomato or onion on the sandwich, and even asked if I wanted mustard and/or mayo.  Clearly, someone went over new procedures.  Sadly, I asked for lettuce & tomato… and got neither, but I did get mustard and mayo.  I applaud the effort, and shame on me for not checking before I left the store.

I have to say, after my initial complaint, they have totally stepped it up service-wise.  I still call shenanigans on the new soup.  They ought to let sales do the talking… OFFER BOTH.  It’s certainly a popular item.  Let the consumers decide if they want a great-tasting soup… or the crappy flat-noodled healthy soup.  Clearly, as a leader in the Fast Casual industry, you can afford to test the proverbial waters?  I think more changes have been made, but it’s still not the old soup.  Shenanigans.

Also, I counted 3 signs within  a span of about 8 feet on the counter where you wait for your order advertising the catering… and the pop machine still does it too.  I think the receipt may have even said something about it.

I spend far too much time contemplating fast food & fast casual dining.  If only I could save time buy purchasing already prepared meals.  Does anyone out there do that?

Locksley is a class act.


Last night Ernie and the Berts had the opportunity to share the stage with D.I.Y. wizards, Locksley.  First off, these cats exude cool.  They look like they just walked out of the studio at Sun Records, or belonged on the Chess Records roster in the late 50’s.  In full confidence of all my manhood, I can say that if I were a woman, and into dudes, my panties would have been thrown onto the stage last night.  The best part is that they lack the pretentiousness sometimes associated with such a look.

Locksley is self-described as “doo-wop punk”, but it sure sounds like straight-up super poppy rock n’ roll to me.  Part 50’s ballads, part garage rock, part “Beatles just slashed the speakers” kind of vibe…. I even picked up a little Who and maybe even Pinhead Gunpowder.

These dudes explode on stage.  After their roadies got them all set up, drummer Sam Bair took nonchalantly to the stage, sat down, and started pounding like a madman.  As everyone in the room was spinning their head to see what was going on… the rest of the guys hopped up on stage, picked up their instruments, and joined in with a catchy number.  Bass player Jordan Laz called us all to action, Eastwood Airline bass slung to the side; No feet were to be still, no hands were to be left idle.

They actually implored us to go downstairs during the second song, and try to bring up Smiling Moose bar patrons from downstairs.  Not even the incredible fans that drove in from Ohio donning homemade letter jackets and poodle skirts emblazoned with Locksley logos went downstairs as we was requested.  No one wanted to miss whatever happened next!

Hooky melodies with a beat meant to keep your feet tapping is Locksley’s thing, and they do it well.  Their self-titled record comes across as a little softer, more polite, and gentle than the live show… but make no mistakes, these guys are mean on stage.

Guitarist Kai Kennedy was channeling Johnny Cash in all black with his well-worn cream colored Stratocaster wailing crazy poppy licks, and sweating bullets from the get-go.  Lead vocalist Jesse Laz let bass player & brother Jordan handle most of the inter-song banter, then would step in to croon and make jangly chord changes with his Epiphone Wilshire… A commanding presence that reminded me of Morris Day in Purple Rain.

Locksley

These guys have crazy stage presence.  Any inter-song banter was backed by soft rocking that ramped up just in time to jump into the next tune.  Moves that had to be choreographed but looked like they may have had an organic origin peppered the set.  Microphone sharing with killer vocal harmonies was all over the place.  Everyone who wasn’t tied to a drum kit was in the audience at one point, dancing, rocking, and singing away.  Kai and Jesse locked into this weird grappling maneuver where they played each others’ guitars while spinning around looking like someone trying to get out of a straightjacket.

After the set, handlebar-moustached drummer Sam wouldn’t let me purchase a CD.  Instead, he gave me a stack to pass along.  We gave some out to those who had attended the show, but I still have 2 unclaimed.  Let me know if you’re interested.  The 1st 2 to claim the disc in the comments below, it’s all yours.

Erin “Ernie” Payne & Dave “Bert” (or “the other Bert”) Warren went to a Fountains of Wayne show in Philly a while back, and Locksley was the opener.  Erin really dug what they were all about, and set out on a personal mission to bring them to the ‘Burgh.  I’m glad he did.  I had a great time last night, and I know the whole shebang was a big deal to Erin.  From what I can tell, all of the guys in Locksley and their friends/crew are all-around nice guys who have a genuine love for the music, the stage-show, and the adventure of being a rock n’ roll band.

Stay tuned to Ernie and the Berts’ Facebook page to see photos of the show!

http://twitter.com/#!/LocksleyMusic/status/136883071373942785

Boston Market is ready to battle.


Boston Market cup

In this corner...

Look out Panera Bread, Boston Market has your number!  I was out of town this weekend, and didn’t check email much.  I didn’t have the time & energy to properly respond to this until we came home.  I find this to be incredibly awesome.  Dennis “The New Guy” Wakabayashi from Boston Market is ready to put his company’s catering services to the test.  The line between my lunacy in email writing and reality is ever increasingly blurred.  Perhaps my preposterous idea will turn into a real happening.

Insanity.

Sparked by some snarky postings of various blog post url’s on Facebook

From: Dennis Wakabayashi <engage@bostonmarket.com>
To: <Me>
Sent: Friday, November 11, 2011
Subject: W(aL)D Feedback
Name: Dennis Wakabayashi
Email: engage@bostonmarket.com
Website: http://www.bostonmarket.com

Message / Comment:

Hi, I’m the new guy here at Boston Market, just brought on, to engage with awesomeness like yours. I loved your article and definitely interested in the catering battle royal at your place…count me in! Not only that my friend your band has some T-shirt coming your way!

Send me a list of sizes, and a couple videos of your music, so we can be sure you’re rocking the family friendly vibe that we know and love….

If you want to reach out to me directly DO IT. dwakabayashi@bost.com (Senior Manager of Digital Marketing)

How’d you find my blog?:
You posted on our Facebook page!

Time: Friday November 11, 2011 at 6:23 pm
IP Address: 000.000.000.000
Contact Form URL: https://aixelsyd13.wordpress.com/contact/

Sent by an unverified visitor to your site.

So, of course, I wrote back…

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
Date: Mon, Nov 14, 2011
Subject: Re: W(aL)D Feedback
To: engage@bostonmarket.com
Cc: dwakabayashi@bost.com

Shalom Dennis!

I see that more companies are hiring people in your position to figure out the best ways to use social media to their advantage.  What a great thing!  I have had some excellent interaction with Nate Riggs of Bob Evans.  I have even had great dealings in the past with Lori Smelt at Boston Market.

I have a goofy email sending online persona, now named Waldo Lunar… that keeps clashing with the real me.  It’s ever more impossible to separate the real from the absurd.  Ha ha.

I have asked for the T-shirt sized of the other dudes in my band, but I’m not sure if their ideals would support such blatant corporate sponsorship.  We are, after all, a punk rock band at heart.  Then again, what’s more punk rock than doing the exact opposite of what a good punk rock band should do?  Also, I’m just a Bert, so I must clear things with Ernie.

I’m not sure that the band, Ernie and the Berts, is family friendly.  Despite this perhaps somewhat misleading name… we’re prone to spew forth occasional potty humor, sexual innuendo, and movie-Tourette’s-like bouts of profanity.  Also, don’t ever eat Ernie’s soup.  This has not stopped the interest of other yet-to-be-named possible corporate sponsors.

For your review and entertainment, I do however submit the following videos:

I trust that you’ll laugh, cry, and share with friends.

I’m glad that they have someone with some wit and intelligence monitoring Facebook for Boston Market.  In 2011 (soon to be 2012), I feel that it’s extremely important for a company to use social media for important feedback regarding the perception of their brand & service.

I’m quite glad that you’re interested in the catering battle-royale!  Unfortunately, I haven’t had any takers from the Panera Bread camp.  In fact, I believe their policy is to ignore my emails from now on, or that I have been perhaps stifled by their in-house spam filtering system.  I haven’t received so much as a “thanks for your interest” or even a “please stop emailing us.”  They haven’t used Facebook to the advantage that you now have.  Although, they did reply (uninterestingly) to a tweet.  Do you perhaps have any professional colleagues at Panera that you could cajole into action?  Since Batman Movie night has come & gone, my wife & I have discussed the possibility of a Back to the Future or Indiana Jones movie night.

(I assume that your interest is in a catering battle, and not the literal scuffle for a single dollar?)

Perhaps, with the lack of interest from Panera Bread, we could involve Bob Evans?  Surely, your meal offerings are more in line with them, rather than some paltry soup and sandwiches?  How would you feel about your chances against them?  Maybe Panera needs to lie low in the media, in light of recent events that happened nearby.

You can send a goodwill token of appreciation for my new adventurous advertising ideas, if you end up using any of them.  A commission check would be nice also.  I excel in the ridiculous, but am unsure how to make a profit from such ridiculousness.  Following the model put forth by advertising within the walls of where one is currently doing business, I figured it would be OK to ask in this email.

How do you feel personally about unabashed advertising for catering service while you’re currently in the place, already spending your hard-earned dollar?  Let’s face it, at the brisket meal hovering around $10, I can go to a local diner for less and not be slapped with advertising while I sup.  I go to Boston Market for the tasty meals, (perceived) speed of service, and glittering hope of consistency.

Imagine picking up a bottle of Coca~Cola at a convenience store, and on the label, it tells you to go buy a 24 pack of cans, 2-liter, and/or six-pack of bottles.  At the moment, you’re interested in quenching your thirst… not stocking your ‘fridge or obtaining a caffeine high.  Not a perfectly parallel predicament, but food for thought nonetheless.

I would like to thank you for your interest and the response to my insanity.  I can’t wait to see how this plays out.  Can you think of any other catering battle participants?  Perhaps we can put together a rock n’ roll show rather than just a small movie night…

I’ll let you process all of this, and get back to me on your own time with your thoughts.

Excelsior!
-ERiC AiXeLsyD (a.k.a. Waldo Lunar)

Bread Soda

In this corner...

Now, how to get Panera Bread to bite?  This isn’t rhetorical.  I’m actually looking for your advice.

If you’re confused here, you may want to check these out: