Tag Archives: Fishbowl

So, is Taco Bell in on the joke, or not?


The other day I made a Facebook post about Taco Bell‘s commercials.  It got people excited, and it got me thinking.  Are Taco Bell’s commercials purposely aiming at stoners?  I would say yes, but maybe I’m over-thinking it.  Maybe it’s a humorous accident.  Maybe I just really want to try that Dorito taco shell.

Eric Carroll | Why doesn't Taco Bell just give up on "4th meal" and "late night munchies" and this Doritos shell business and just say "Taco Bell, get high and come to the border!" That "bawww" in their commercials might as well say "bong". Cheech & Chong would probably do their commercials. They reunited & probably could use some cash.  _____  Guy Montag | i have no idea what you're talking about  Jocelyn Sunder | double like!  Eric Carroll | I may have to blog about this.  Mike Copen | When are we getting the taco bell breakfast that cali gets?  Eric Carroll | When our stoners learn to stay up that late?  Jocelyn Sunder | will never happen dude, they're too tired  Jocelyn Sunder | stoners are anti-morning  Eric Carroll | Damn dirty hippies.  Jocelyn Sunder | hey man that's racist.  Jocelyn Sunder | you don't have to be a dirty hippie to be a stoner and the anti-pot dirty hippies probably don't appreciate your stereotypes lol  Eric Carroll | Wait, what?  Jocelyn Sunder | has anyone actually tried the dorito shell taco? just out of curiosity cause it looks gross to me but... you never know.  Eric Carroll | Ha ha. Pot smokers don't have any reading comprehension unless they're high... so they won't care when they're able to understand my statements, and won't understand my statements when they'd care.  Eric Carroll | The Dorito shell kind of scares me.  Eric Carroll ‎| ...And Taco Bell is starting to have the Pizza Hut effect on me.  Eric Carroll | https://aixelsyd13.wordpress.com/2010/12/19/wald-maze-letter-for-pizza-hut/  Eric Yanyo | I dunno but I'm getting awful sick of that stupid commercial where the dude drove 900 miles to get a stupid dorito taco. More like, he drove 900 seconds to the local 7-11 to get a bag of taco flavored doritoes and then take a nap.  Eric Carroll | Ha. He drove 3 miles and forgot where he was going. That's how he ended up 900 miles away.  Chuck Adams | They should stop marketing their laxatives as food...  Eric Carroll | Late night trotskis...  Kyle Healy | That's my bronco berry you're hating on pal  Andrew Welsh | The Doritos shell is amazing. I love them and wish I could eat one every day.  Eric Carroll | I'm not hating on it, I'm just saying stop hinting... and just say it.

♫♬ Late night munchies... ♫♬

I (of course) decided to write to Taco Bell and ask them about it.  Here’s what I sent…

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From: Waldo Lunar <world.and.lunar.domination@gmail.com>
To: Rob.Poetsch@yum.com
Cc: Brittany.Hunsaker@yum.com
Sent: Friday, April 20, 2012
Subject:
⌓ Taco Bell’s Drug Culture Advertising?

¡Hola, hombres from the border!

I’ve been wondering about your advertising for quite some time.  With phrases like “late night munchies” and “fourth meal”, are you actively trying to evoke a connection to pot smokers?  That “baaaawww” yell in you jingle might as well be the word “bong”.  Now with this Dorito taco shell and the kid that drove 900 miles to get one, it’s just pushing it over the edge.  Are you planning a film for it in the vein of Harold & Kumar go to White Castle?  If not, maybe you should.

I just can’t tell if you’re aware of it or not.  It’s genius either way.

If you are aware of it, wow.  Way to straddle the subculture line while subliminally (or not so) appealing to what has to be a core makeup of your consumer base.  If you’re not aware of it, then… well, maybe you ought to talk to your advertising agency or marketing department or whoever handles such campaigns.  They are the true geniuses to behold here.

Maybe I’m just hyper-aware of nonsense or trying to make correlations where there are none… and you really see no connection or intend one with your commercials and stoner culture.  I mean, I don’t partake… but consider myself well informed as I have seen Friday, Half Baked, and several Cheech & Chong movies.  I refuse to think I’m the only one that sees it.

If I see it, surely you see it too?  Why don’t you just come out & say it?  I have some possible new slogans for you…

“Cure the munchies with our crunchies!”
“Get baked at the Bell!”
“Fishbowl then drive thru!”
“Open late with a well lit parking lot for shady deals!”

Well, that last one needs some work.  I’m anxious to hear your thoughts on the whole thing.  Thank you for your time.

Inquisitively,
-Waldo
world.and.lunar.domination@gmail.com

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TACO BELL | LEGALIZE POT OUR MENU IS FOR STONERS

At least the employees here agree (if this is indeed real).

I’m anxious to see what they send back.  Will they acknowledge it?  Will they be shocked?  Will they act surprised?

Did they give that kid enough coupons to equal 55½¢ per mile?  That’s $500 in Taco Bell Bucks… and depending on the year of that Volvo, he might not be getting that good of a deal on the gas milage.

I know, I’m over-analyzing the thing… but that’s what makes my blog fun.

I feel like they know exactly what they’re doing, but I guess there’s a fine line between finding your market & making overt marijuana references.  Perhaps the latter would get some people up in arms.  Has weed not become that acceptable yet?  I know functioning contributing members of society that smoke… but then again I have seen some people that are consumed by it.

TACO BELL | WE SUPPORT PROPOSITION 19 ~LOL~

They don't really make tilde characters for those signs, do they?

I guess it’s still illegal… so they can’t tell you to bake up & amble slowly to the border.  Actually, a string of “get high responsibly & feed yourself at Taco Bell” ads would be really really funny… or a play on the medical/medicinal angle.  Health food to go with your special green medicine & help with that nasty glaucoma?

Do you feel like Taco Bell knows what they’re doing, or do you think it’s a string of coincidence?

Are they advertising to stoners and dirty pot smoking hippies (I use that term with affection), or am I thinking too much?

Would you drive 900 miles for a Dorito shell taco?  Would you do it if Taco Bell footed the bill?  Have you tried one?  Did you like it?

Do you get late night munchies?  Do you enjoy a fourth meal?  Are you a dirty pot smoking hippie?  Do you work at Taco Bell’s ad agency?