So, is Taco Bell in on the joke, or not?


The other day I made a Facebook post about Taco Bell‘s commercials.  It got people excited, and it got me thinking.  Are Taco Bell’s commercials purposely aiming at stoners?  I would say yes, but maybe I’m over-thinking it.  Maybe it’s a humorous accident.  Maybe I just really want to try that Dorito taco shell.

Eric Carroll | Why doesn't Taco Bell just give up on "4th meal" and "late night munchies" and this Doritos shell business and just say "Taco Bell, get high and come to the border!" That "bawww" in their commercials might as well say "bong". Cheech & Chong would probably do their commercials. They reunited & probably could use some cash.  _____  Guy Montag | i have no idea what you're talking about  Jocelyn Sunder | double like!  Eric Carroll | I may have to blog about this.  Mike Copen | When are we getting the taco bell breakfast that cali gets?  Eric Carroll | When our stoners learn to stay up that late?  Jocelyn Sunder | will never happen dude, they're too tired  Jocelyn Sunder | stoners are anti-morning  Eric Carroll | Damn dirty hippies.  Jocelyn Sunder | hey man that's racist.  Jocelyn Sunder | you don't have to be a dirty hippie to be a stoner and the anti-pot dirty hippies probably don't appreciate your stereotypes lol  Eric Carroll | Wait, what?  Jocelyn Sunder | has anyone actually tried the dorito shell taco? just out of curiosity cause it looks gross to me but... you never know.  Eric Carroll | Ha ha. Pot smokers don't have any reading comprehension unless they're high... so they won't care when they're able to understand my statements, and won't understand my statements when they'd care.  Eric Carroll | The Dorito shell kind of scares me.  Eric Carroll ‎| ...And Taco Bell is starting to have the Pizza Hut effect on me.  Eric Carroll | https://aixelsyd13.wordpress.com/2010/12/19/wald-maze-letter-for-pizza-hut/  Eric Yanyo | I dunno but I'm getting awful sick of that stupid commercial where the dude drove 900 miles to get a stupid dorito taco. More like, he drove 900 seconds to the local 7-11 to get a bag of taco flavored doritoes and then take a nap.  Eric Carroll | Ha. He drove 3 miles and forgot where he was going. That's how he ended up 900 miles away.  Chuck Adams | They should stop marketing their laxatives as food...  Eric Carroll | Late night trotskis...  Kyle Healy | That's my bronco berry you're hating on pal  Andrew Welsh | The Doritos shell is amazing. I love them and wish I could eat one every day.  Eric Carroll | I'm not hating on it, I'm just saying stop hinting... and just say it.

♫♬ Late night munchies... ♫♬

I (of course) decided to write to Taco Bell and ask them about it.  Here’s what I sent…

⌓⌓⌓

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
To: Rob.Poetsch@yum.com
Cc: Brittany.Hunsaker@yum.com
Sent: Friday, April 20, 2012
Subject:
⌓ Taco Bell’s Drug Culture Advertising?

¡Hola, hombres from the border!

I’ve been wondering about your advertising for quite some time.  With phrases like “late night munchies” and “fourth meal”, are you actively trying to evoke a connection to pot smokers?  That “baaaawww” yell in you jingle might as well be the word “bong”.  Now with this Dorito taco shell and the kid that drove 900 miles to get one, it’s just pushing it over the edge.  Are you planning a film for it in the vein of Harold & Kumar go to White Castle?  If not, maybe you should.

I just can’t tell if you’re aware of it or not.  It’s genius either way.

If you are aware of it, wow.  Way to straddle the subculture line while subliminally (or not so) appealing to what has to be a core makeup of your consumer base.  If you’re not aware of it, then… well, maybe you ought to talk to your advertising agency or marketing department or whoever handles such campaigns.  They are the true geniuses to behold here.

Maybe I’m just hyper-aware of nonsense or trying to make correlations where there are none… and you really see no connection or intend one with your commercials and stoner culture.  I mean, I don’t partake… but consider myself well informed as I have seen Friday, Half Baked, and several Cheech & Chong movies.  I refuse to think I’m the only one that sees it.

If I see it, surely you see it too?  Why don’t you just come out & say it?  I have some possible new slogans for you…

“Cure the munchies with our crunchies!”
“Get baked at the Bell!”
“Fishbowl then drive thru!”
“Open late with a well lit parking lot for shady deals!”

Well, that last one needs some work.  I’m anxious to hear your thoughts on the whole thing.  Thank you for your time.

Inquisitively,
-Waldo
world.and.lunar.domination@gmail.com

⌓⌓⌓

TACO BELL | LEGALIZE POT OUR MENU IS FOR STONERS

At least the employees here agree (if this is indeed real).

I’m anxious to see what they send back.  Will they acknowledge it?  Will they be shocked?  Will they act surprised?

Did they give that kid enough coupons to equal 55½¢ per mile?  That’s $500 in Taco Bell Bucks… and depending on the year of that Volvo, he might not be getting that good of a deal on the gas milage.

I know, I’m over-analyzing the thing… but that’s what makes my blog fun.

I feel like they know exactly what they’re doing, but I guess there’s a fine line between finding your market & making overt marijuana references.  Perhaps the latter would get some people up in arms.  Has weed not become that acceptable yet?  I know functioning contributing members of society that smoke… but then again I have seen some people that are consumed by it.

TACO BELL | WE SUPPORT PROPOSITION 19 ~LOL~

They don't really make tilde characters for those signs, do they?

I guess it’s still illegal… so they can’t tell you to bake up & amble slowly to the border.  Actually, a string of “get high responsibly & feed yourself at Taco Bell” ads would be really really funny… or a play on the medical/medicinal angle.  Health food to go with your special green medicine & help with that nasty glaucoma?

Do you feel like Taco Bell knows what they’re doing, or do you think it’s a string of coincidence?

Are they advertising to stoners and dirty pot smoking hippies (I use that term with affection), or am I thinking too much?

Would you drive 900 miles for a Dorito shell taco?  Would you do it if Taco Bell footed the bill?  Have you tried one?  Did you like it?

Do you get late night munchies?  Do you enjoy a fourth meal?  Are you a dirty pot smoking hippie?  Do you work at Taco Bell’s ad agency?

Thank You, Taco Bell.


OK, so I’ve messed with Taco Bell in the past with my Death Taco rant.  They actually sent me $25 in Taco Bell Bucks.  Today, strapped for cash, I used the last $5 taco bell certificate in my wallet.  I realized, you can get a ridiculous amount of food for $5 at Taco Bell.  (Or in today’s case, a KFC/Taco Bell.)

Check out my receipt…

#233 OUT
World Hunger – Now only $1!

I got change back, after using at $5 gift certificate, and $1 of Taco Bell’s money was used to donate to world hunger.  (Although, it looks like I bought world hunger for $1.)

It broke down like this…  There as a $2 meal that included a Double-Decker taco, a bag of Doritos, and a medium drink.  I added another Double-Decker taco (because I’m fat) for $1.59, & the girl asked if I’d like to donate $1 to world hunger, so I did… well, Taco Bell did.  It was their $1 in the first place.  Add in the tax, and I still got back 19¢… from money that I never had in the 1st place.  I know, little things amuse me.

Taco Bell has earned my respect, while their goofy cousin Pizza Hut (while also moving to lower menu prices) has not.  Where is my answer, Pizza Hut?

So Taco Bell, I would like to thank you for lunch, and world hunger would like to thank you for the dollar.

May the Schwartz be with you, always.


Well, I still haven’t gotten around to sending the snail mail version of my Spaceballs Special Edition in 3D idea… but I did pop it off to a few other email addresses.  Of those, they did go to the dudes at Spaceballs: The Prequel.  Sadly, as I write this, that site is no more.  They seem so share my affinity for the odd, as illustrated by this excellent response…

from Aaron Dietz <aarondietz@gmail.com>
to Arik Cearbhall <arikcearbhall@gmail.com>
cc slave2moonlight@yahoo.com
subject Re: Spaceballs 3D – featuring more Yum! Brands characters?

Friends and mighty allies,

It gives me great pain to share that Dark Quino and I (Dark Aaron) will be closing down spaceballstheprequel.com within a month. We thought a lot about the decision and ultimately decided to move on to other projects. This is not because a prequel or other way of furthering the Spaceballs franchise is not merit-worthy! On the contrary, it’s still a fine idea, and it should be done.

However, after many years of fighting the fight, we have agreed to let the project rest.

Sadly, Arik, we were never able to get a personal reply from Mel Brooks, or even anything substantial from his studio. We do take partial credit in promoting Spaceballs enough that they created an animated series for it, but that’s as far as we got.

I wish you the best of luck with your idea, Arik. It is worthy of many exclamation points!!!!!

Love the R2D2 parody-character–yes, let’s put the soul back into the franchise with the most important piece! And Argbar–oh my, there’s no way that wouldn’t be on YouTube, and in people’s heads, and everywhere. Argbar is my new favorite uncreated character. Nice work!

Best to you all. And keep in touch about Spaceballs news at my other e-mail address: aarondietz@gmail.com (darkaaron@spaceballstheprequel.com will soon be going away).

May the Schwartz be with you, always.

Aaron (no longer Dark Aaron)

Heh.  That’s by far the best reply!  Although, the letter from Michael Winslow’s agent saying that Michale would be involved is funny on a whole different level…

Just in case you forgot….

Spacesalls Special Edition in 3D Character Designs

Spacesalls Special Edition in 3D Character Designs

I also wrote back to Rebecca Thornsberry at Chick-fil-A, you may remember that she suggested that I call corporate

Arik Cearbhall <arikcearbhall@gmail.com>  wrote:

Hello Rebecca,

Thank you for the quick & informative reply, even though this doesn’t have much to do with you!  Have you ever seen Spaceballs?  Are you a Mel Brooks fan?

I really appreciate the corporate phone number, but do you have an email contact there?  I prefer to communicate by email, as I have an intense fear of the telephone.

Good luck with your local Chick-fil-A, you’re consistently the most polite fast food chain, even via email!

Dink Dink, Dink Dink Dink… Dink. Dink. Dink,
Arik

And got another reply…

from Chick-fil-A South Hills  <cfasouthhills@gmail.com>
to Arik Cearbhall <arikcearbhall@gmail.com>
subject Re: Spaceballs 3D – featuring more Yum! Brands characters?

Hello Arik.  I do not have an email address for anyone because I am not sure who to send you to.  Just call that 1-800-CFA-CARE number and ask for someone in the marketing department.  That is what i would start with or they might be able to give you an email address. Since you are calling the corporate office, I was suggest actually calling at first.

Good luck,
Rebecca Thornsberry
Marketing Director

Chick-fil-A at South Hills
1620 Washington Road
Pittsburgh, PA 15241
Store- 412-833-1165
Cell- 412-443-5534
www.chick-fil-a.com/southhills

They’re so polite, even in their replies to obviously insane emails.

Spaceballs Special Edition in 3D


So, if you’ve been following the Yum! Brands saga, you know that I’ve been messing with them for a while on both legitimate and goofy levels, and that I had this idea a while ago.  I finally acted upon it.  I had to set up an alias to do it, as I’m sure most of my contacts just cringe when email from me hits their inbox.  Mel Brooks either doesn’t have an email address, or it’s a closely guarded one… as it’s very difficult to find anything for him.  I may have to print this out & snail mail it.  I’m sure it has the potential to get a funny reply.

I see, your Shwatrz is as big as mine…

from: Arik Cearbhall <arikcearbhall@gmail.com>
to: [All kinds of people]
subject: Spaceballs 3D – featuring more Yum! Brands characters?
mailed-by: gmail.com

Hello my friends,

At last we meet again for the first time for the last time.

I write to you today with a revelation regarding Spaceballs. It is my belief that something needs to be done before George Lucas releases Star Wars in 3D, Spaceballs needs to have a re-vamped special edition (like the Star Wars ones released in 1997), possibly even jumping in to 3D before Star Wars.

The reason that I’m writing to both “Yum! Brands” and MGM employees is because I can’t find a good email address for Mel Brooks. Does Mel have an email address?

MGM still owns the rights to the movie, correct? Also, I address “Yum!” because, as you well know, two characters that are parodies of “Yum! Brands” brands appear quite prominently in the Spaceballs saga. If you don’t know, here’s some help from Wikipedia:

  • Pizza the Hutt, named after the pizza restaurant chain, is a half-man, half-Pizza Mafioso and a parody of Jabba the Hutt. He forces Lone Starr to pay one million credits to him. By the end of the film, however, a “news segment” watched by Lone Starr and Barf reveals that Pizza got locked in his limo and ate himself to death, thus meaning Lone Starr and Barf won’t have to pay anymore. The voice of Pizza the Hutt is performed by Dom DeLuise.
  • Colonel Sandurz[8] is a parody of the leading Imperial Officers from Star Wars, such as Veers and Piett or Grand Moff Tarkin. ‘Colonel’ is his rank; however, ‘Kernel’ is his real name. His name is a pun on KFC‘s founder Colonel Sanders. (At one point, Dark Helmet taunts him into action, saying, “What’s the matter, Colonel Sandurz? Chicken?“)

I believe that the Schwartz has aligned because at the time of the filming of Spaceballs, these were parodies of two wholly separate fast food companies. (Or were PepsiCo or TriCon in control at that point?) Now, they are just two of many systems in the “Yum!” galaxy, if you will.

The opportunity exists to film news scenes and digitally insert new characters… and in the spirit of the original; “Moichandizing! Moichandizing! Moichandizing!” I still never did get Spaceballs, the flamethrower. We are at a point in time with advertising and merchandising where a once preposterously offensive idea would now be considered almost normal.

This could be a huge cross-promotional tie-in empire, and may even save MGM from its current financial woes. I propose a set of new characters, new scenes, and new toys/products…

New Characters:

  • AN-UU (pronounced “Ay – en – double – you”), the fearless side-kick to Dot Matrix. After all, this is the most obvious glaring omission from the original Spaceballs movie. Yeah, you can combine Luke & Han, but you can’t drop R2-D2! He is the undeniable (albeit mechanical) heart of the Star Wars franchise. Imagine, he could be like a little root-beer bottle or vending machine shaped droid.
  • Tako Juan Bellobi, Lone Star’s other mentor, who gives him the Schwartz ring saying it was his father’s, then sends him to Yogurt to learn how to use it. Living in a desert, the Mexican tie-in, a colorful Mexican-styled blanket instead of the Jedi robe… a “Stinking Badges” Blazing Saddles reference, a cojones joke or two, this could be a comedic gold mine.
  • Long Jon Argbar, arguably one of the most recognizable internet memes of all time would be Admiral Ackbar’s “It’s a Trap!”. This simply cannot be ignored. Long John Silver and Admiral Ackbar would be a perfect mix given their similar aquatic nature. I see the character almost like Davy Jones from Pirates of the Carribbean: Dead Man’s Chest. Also, if we want to get super nerdy, I have derived the name Argbar from (obviously) Ackbar and the Latin for silver, argentum. Tie in fictional pirates’ proclivity to exclaim “Argh” or “Arg” or “Arrrr”, and we have a win-win-win situation.
  • The Wing Fleet – Not a character per-say… but a play on Tie-fighters and X-Wings, a rebel alliance and empire (“Yum!”-pire?) ought to be created… legions of the Spaceballs’ fighters could be shaped like chicken wings and fly out of a large bucket on top of the ship.

(Please see my character design concepts in the attached *.jpg)

New Scenes/Bits/Gags:

  • To parody the interrogation scene from Star Wars: A New Hope and to tie into KFC’s new healthier image… Colonel Sandurz could “grill” Princess Vespa much like the “comb the desert” scene. Can you see the giant grill now? The lines on her back? Perhaps a smells/tastes like chicken joke?
  • In the “It’s a Trap” spirit… Long Jon Argbar’s shtick could be to exclaim “It’s a ___!” over & over again, perhaps stopping all the action and looking at the camera after a particularly bad one… and shrugging his shoulders before moving on with it. The blank could be many different things; Tap (in reference to AN-UU’s root beer tap perhaps?), Carp (an aquatic fish reference), frap (Mr. Coffee/Mr. Radar joke), or many, many more things… like Tarp, Part, Wrap, Crap, etc.

New Products & Tie Ins:

  • Yogurt – Perhaps most obviously, yogurt ought to be offered as a dessert item on all “Yum! Brands” restaurants’ menus… perhaps in collectible cups? Everyone’s into this health-food malarkey these days. Perhaps even frozen yogurt, as to not be so disgusting?
  • Toys – Obviously the toys associated with kids meals would be big hits with kids & collectors alike. The toys from all the chains could represent their parodied character and a few of his friends… needing to visit all of the chains to complete your collection… possibly even getting a part of the Spaceballs ship (Mega-Maid) at each chain that are all put together Voltron-style, much like the Transformers reference in the Spaceballs movie?
  • If you guys want to get crazy, we could reach out to Starbucks and infuse them into the Mr. Coffee scene, and replace all references to “spacebucks” as “starbucks”. Perhaps “Yum!” could acquire them before the release of the film?

As you can see, this is a no-brainer, and once you have had the time to review my email, and perhaps forward it to Mel Brooks and/or Brooksfilms Ltd., you will most assuredly be prepared to move along at ludicrous speed. There is no way to not make money with this.  Star Wars fans will rabidly go after anything remotely associated to the movie, and most are geeks who love Mr. Brooks’ style of humor.

If new scenes need to be filmed, I’m sure Rick Moranis, Bill Pullman, George Wyner, Daphne Zungia, and the others would appreciate the work. Perhaps Barf could be wholly replaced by new hot funnyman Zach Galifianakis, as John Candy would be currently unavailable due to his deceased nature. You wouldn’t even need to add much fake fur to the costume. Have you seen the guy?

As far as my involvement, I expect nothing other than to be credited with the inception/inspiration of the project. I would just like to see it happen; perhaps a producer credit? From what I understand, those are mostly meaningless anyway.

I’d like to thank you for your time, and I’m sure you’re as excited about this as I am. These are the droids you’re looking for.

May the Schwartz be with you!
Arik

And, this was the attached photo…

Spaceballs 3D Special Edition Character Designs by Arik Cearbhall

I know, I have mad photo-editing skills.  You don’t have to tell me.

As an afterthought, I felt that all of the other fast food chains out there shouldn’t be denied, so… I re-sent the message with this as a forward:

Hello friends,

I write to you to present an opportunity that may titillate your funny bone.  I have recently written to Mel Brooks, MGM, and your competitor, “Yum! Brands” in the interest of putting together a “Special Edition” version of Spaceballs (perhaps in 3D) featuring new Fast Food related characters.  I have not yet received a reply, but after it was sent, I felt that I had been leaving out many other fine establishments.  Would you have any interest in participating in such a project?  I can certainly come up with new character designs as a parody of your brands.  I consider myself an expert on both Star Wars and fast food.

Please find my entire original message below, and see what you think as it pertains to you!

Hail Skroob!
Arik

Heh. This message actually got me the first few replies…

From a local Chick-fil-A:

from: Chick-fil-A South Hills  <cfasouthhills@gmail.com>
to: Arik Cearbhall <arikcearbhall@gmail.com>
subject: Re: Spaceballs 3D – featuring more Yum! Brands characters?
mailed-by: gmail.com

Hello Arik.  My name is Rebecca Thornsberry and I am the Marketing Director for the Chick-fil-A at South Hills.  Each store is individually owned and operated, so this sounds like something that you would have to get permission from our Corporate Office in Atlanta to do.  If you feel like you’d like to pursue this, you could start with the 1-800-CFA-CORP.  Thanks for offering this to us, but I am sorry that I cannot help you with this.

Thanks,
Rebecca Thornsberry
Marketing Director

Chick-fil-A at South Hills
1620 Washington Road
Pittsburgh, PA 15241
Store- 412-833-1165
Cell- 412-443-5534
http://www.chick-fil-a.com/southhills

From an irritable Quiznos employee:

from: Creative Requests <creativerequests@quiznos.com>
to: Arik Cearbhall <arikcearbhall@gmail.com>
subject: RE: Spaceballs 3D – featuring more Yum! Brands characters?
mailed-by: quiznos.com

I’m only writing you back to say that it is very inappropriate to include all recipients in the “TO” field and not the “BCC”.  Not only is this SPAM mail – unwelcome and unsolicited – it allows anyone on this email to know the emails of all recipients.

Please DO NOT email this address again.

The first reply from anyone actually associated with the project:

from: roger paul <rogerpaulmgmt@aol.com>
to: arikcearbhall@gmail.com
subject: Re: Spaceballs 3D – featuring more Yum! Brands characters?
mailed-by: aol.com

My client Michael Winslow would be up for the challenge

Roger Paul
1650 Broadway
Suite 1105
NY NY 10019
212-262-0008 Phone
212-333-5180 Fax
347-993-0939 Cell

Yeah, that’s actually Michael Winslow‘s management.  He’s “that Police Academy guy” relevant here as the radar operator in Spaceballs.  Dude is awesome.

Then we have…  Silence from everyone else, so far.  I can’t wait to get some more replies.  I just may have to send out some snail mail on this one to the actors & studios.  It is still early, hopefully more responses will pour in!

Confused about Pizza Hut & Taco Bell?


The last post was going to have some explanation, but my dumb ass hit the “Publish” button instead of the “Save Draft” button.  Perhaps because the Publish button is blue and shiny, or perhaps because I have a problem actually reading the screen.

Some of you may have seen my blogs posts, and think I’m a little “off”.  Well, you’re right.  But, I do post these things with an odd sense of humor.  Sometimes I write serious complaint letters, sometimes I write ridiculous letters just to be ridiculous.  More often than not, the lines get blurred.  My guess is that you either get it, or you don’t.  If I have to remind you that I really don’t expect every restaurant out there to cater to my special dietary needs, it ceases being funny.  (If it ever was in the first place.)

If you’re not quite sure, or new to my insanity, I’m going to try to recap the latest ongoing saga involving Pizza Hut and Taco Bell.  I hope to intertwine this with some other chaos soon.

So, that brings us to our “what’s happening now is happening now” moment.

Pizza Hut Customer Satisfaction.


…Or not.

This recently dropped into my inbox:

from    Williams, Corey <Corey.Williams@yum.com>
to    <world.and.lunar.domination@gmail.com>
date    Tue, Apr 13, 2010 at 11:40 AM
mailed-by    yum.com

Good morning Mr. Aixelsyd-
I was hoping to have heard from you regarding a telephone number by which I can contact you to discuss your concerns. I see that you have sent your questions to other individuals within our organization as well. I assure you that I am the appropriate person to respond to your concerns and hope to have the opportunity to speak with you soon regarding this topic.
The Allergies & Sensitivities Guide, available through the Pizza Hut web site, indicates products where an ingredient or product contains one of the 8 major allergens.  We maintain strict sanitation guidelines with our suppliers to ensure that this equipment goes through the appropriate cleaning prior to being used to prepare our ingredients.  Nevertheless, out of an abundance of caution, Pizza Hut takes the additional step to inform our customers about ingredients or products that are produced at a manufacturing facility on equipment that may also be used to produce other products or ingredients (for other restaurants and food companies) that contain the allergen.
I hope this sufficiently answers your questions. If you have additional questions concerning this topic please contact me, via telephone, to discuss.
Sincerely,
Corey Williams
Customer Satisfaction
Pizza Hut
972.338.7917
Corey.Williams@yum.com

Well, it seems like I’ve ruffled a feather or two.  Not sure how much more clear I can be regarding not wanting to speak via telephone.  I’m not a phone person, I never have been… and most important of all, I wouldn’t be able to share my correspondence here.

I’m sure this is spurred by my new friend, Rob Poetsch, at Taco Bell.  What does this have to do with Taco Bell?  Yum! Brands.

Taco Bell has purchased my gratitude!


I got a letter in the mail today from Taco Bell.  You may be familiar with my emails to them concerning the death-filled tacos that they were recently peddling.  This is perhaps the best reply I’ve ever received to any of my either serious or goofy letters to any company.

I’ll dispense with the usual long-winded introduction and get right to it…

Letter form Taco Bell about Shrimp Tacos and Taco Bell Bucks!

You can see that along with the letter, I received five $5 Taco Bell Bucks certificates. That’s $25 in death-free Taco Bell food. That’s got to be the coolest thing I’ve ever received besides my T-shirt from Turner’s.  I’m not sure if they’re buying me off, rewarding me, if they make so much profit per item that it really doesn’t matter if they give this much away for free, or what.  This almost makes me want to write back to Pillsbury/Totino’s and make them feel ashamed for sending me three 35¢ coupons.  In fact, I may add that to the list.

The best, and I mean absolute best thing about this letter is that they’re forwarding my request to Pizza Hut.  Wow.  I trust you’ve seen my unanswered letters?  I can’t even express how hilarious and ridiculous and absolutely gratifying that is.