So, is Taco Bell in on the joke, or not?

The other day I made a Facebook post about Taco Bell‘s commercials.  It got people excited, and it got me thinking.  Are Taco Bell’s commercials purposely aiming at stoners?  I would say yes, but maybe I’m over-thinking it.  Maybe it’s a humorous accident.  Maybe I just really want to try that Dorito taco shell.

♫♬ Late night munchies... ♫♬

I (of course) decided to write to Taco Bell and ask them about it.  Here’s what I sent…

⌓⌓⌓

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
To: Rob.Poetsch@yum.com
Cc: Brittany.Hunsaker@yum.com
Sent: Friday, April 20, 2012
Subject: ⌓ Taco Bell’s Drug Culture Advertising?

¡Hola, hombres from the border!

I’ve been wondering about your advertising for quite some time.  With phrases like “late night munchies” and “fourth meal”, are you actively trying to evoke a connection to pot smokers?  That “baaaawww” yell in you jingle might as well be the word “bong”.  Now with this Dorito taco shell and the kid that drove 900 miles to get one, it’s just pushing it over the edge.  Are you planning a film for it in the vein of Harold & Kumar go to White Castle?  If not, maybe you should.

I just can’t tell if you’re aware of it or not.  It’s genius either way.

If you are aware of it, wow.  Way to straddle the subculture line while subliminally (or not so) appealing to what has to be a core makeup of your consumer base.  If you’re not aware of it, then… well, maybe you ought to talk to your advertising agency or marketing department or whoever handles such campaigns.  They are the true geniuses to behold here.

Maybe I’m just hyper-aware of nonsense or trying to make correlations where there are none… and you really see no connection or intend one with your commercials and stoner culture.  I mean, I don’t partake… but consider myself well informed as I have seen Friday, Half Baked, and several Cheech & Chong movies.  I refuse to think I’m the only one that sees it.

If I see it, surely you see it too?  Why don’t you just come out & say it?  I have some possible new slogans for you…

⌓ “Cure the munchies with our crunchies!”
⌓ “Get baked at the Bell!”
⌓ “Fishbowl then drive thru!”
⌓ “Open late with a well lit parking lot for shady deals!”

Well, that last one needs some work.  I’m anxious to hear your thoughts on the whole thing.  Thank you for your time.

Inquisitively,
-Waldo
world.and.lunar.domination@gmail.com

⌓⌓⌓

At least the employees here agree (if this is indeed real).

I’m anxious to see what they send back.  Will they acknowledge it?  Will they be shocked?  Will they act surprised?

Did they give that kid enough coupons to equal 55½¢ per mile?  That’s $500 in Taco Bell Bucks… and depending on the year of that Volvo, he might not be getting that good of a deal on the gas milage.

I know, I’m over-analyzing the thing… but that’s what makes my blog fun.

I feel like they know exactly what they’re doing, but I guess there’s a fine line between finding your market & making overt marijuana references.  Perhaps the latter would get some people up in arms.  Has weed not become that acceptable yet?  I know functioning contributing members of society that smoke… but then again I have seen some people that are consumed by it.

They don't really make tilde characters for those signs, do they?

I guess it’s still illegal… so they can’t tell you to bake up & amble slowly to the border.  Actually, a string of “get high responsibly & feed yourself at Taco Bell” ads would be really really funny… or a play on the medical/medicinal angle.  Health food to go with your special green medicine & help with that nasty glaucoma?

Do you feel like Taco Bell knows what they’re doing, or do you think it’s a string of coincidence?

Are they advertising to stoners and dirty pot smoking hippies (I use that term with affection), or am I thinking too much?

Would you drive 900 miles for a Dorito shell taco?  Would you do it if Taco Bell footed the bill?  Have you tried one?  Did you like it?

Do you get late night munchies?  Do you enjoy a fourth meal?  Are you a dirty pot smoking hippie?  Do you work at Taco Bell’s ad agency?

Related articles

• Here’s what Taco Bell CEO Greg Creed’s business card looks like (tedquarters.net)
• Everything You Need to Know About Taco Bell’s New Dorito-Shell Taco [Taco Bell] (gawker.com)
• Taco Bell, By the Numbers [Tacos] (gizmodo.com)
• Thank You, Taco Bell. (mattdantodd.wordpress.com)
• 420: How ‘Weed Day’ Got Its Name (huffingtonpost.com)
• National Pot Day 420: Freebirds World Burrito offers pot brownie freebie on 4/20 (examiner.com)
• How 420 came to be a marijuana day (the real story) – Toronto Star (drugstoresource.wordpress.com)
• Medical Marijuana Available in Sixteen States, Taco Bell Goes 24 Hour In 14. (humanbodyengineer.wordpress.com)
• Prepare Your Stomach: Taco Bell Now Offers Breakfast (newsfeed.time.com)
• See the Spots: Taco Bell Leans on Other Brands in Breakfast Ads (adage.com)
• Watch Stephen Colbert Mock Taco Bell’s ‘Fourth Meal’ And Calorie-Restricted Candy (blisstree.com)
• Taco Bell Breakfast Menu vs. McDonald’s vs. Starbucks: Which Deal Is Best? (ibtimes.com)
• Death Taco (aixelsyd13.wordpress.com)
• Taco Bell has purchased my gratitude! (aixelsyd13.wordpress.com)
• Thank You, Taco Bell. (aixelsyd13.wordpress.com)
• Spaceballs Special Edition in 3D (aixelsyd13.wordpress.com)

Chick-fil-A CARES

I told you there were more!

Somewhat humorously, the slowest responses from Chick-fil-A have been from the webform & customer service email address.  I pulled out all the stops in tracking down & emailing every available Chick-fil-A email address, because you never know if you’re going to get a response from some companies.

I started with the webform:

From:world.and.lunar.domination@gmail.com
To:Chick-fil-A.CARES@p67ix100.na.ko.co
CC:
Sent: 02/07/11
Subject: Chick-fil-A Web Form Message

Hello,

I have a photo that I’d like to send with comments.  Do you have an email that I may write to directly without the cumbersome contact form?

Thank you for your time,
-ERiC AiXeLsyD

And I got this reply…

From: Chick-fil-A CARES <chickfilacares@na.ko.com>
Date: Fri, Feb 18, 2011
Subject: Chick-fil-A Response
To: world.and.lunar.domination@gmail.com

Dear Mr. AiXeLsyD: 

 

Thank you for taking the time to contact Chick-fil-A.  You are very important to us, and we appreciate your inquiry regarding submission of a photo.  We hope the following information will be helpful.

Thank you for wanting to share this photo with us. If you will respond to this email and attach the photograph, then we will receive and submit to Marc Osborne, Operator of the Robinson location.

Again, thank you for your time and interest in Chick-fil-A.

Sincerely,

Margaret
Chick-fil-A CARES
Chick-fil-A…We Didn’t Invent The Chicken,
Just The Chicken Sandwich.
On the Web at www.chick-fil-a.com

P.S.  Please retain your ticket number.  This will help us locate your information should you need us again.

{ticketno:[8000257615]}

So, I sent them this:

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Sun, Feb 20, 2011 at 5:55 PM
Subject: Re: Chick-fil-A Response
To: Chick-fil-A CARES <chickfilacares@na.ko.com>

Hello & thanks for the email!

My original comments & the photo referenced are attached.

[Original message here.]

Can’t wait to hear from you!  (Oddly enough… the absolute 1st to reply to my email was Dan Cathy himself!  The webform is quite slow in comparison to emailing Mr. Cathy directly.)

Rock on!

-E.

No response so far.

But, I did email the original message to chickfilacares@na.ko.com just to see if I got a response.  I did.

From: Chick-fil-A CARES <chickfilacares@na.ko.com>
Date: Fri, Feb 18, 2011
Subject: Chick-fil-A Response
To: world.and.lunar.domination@gmail.com

Dear Mr. Aixelsyd:

Thank you for taking the time to contact Chick-fil-A. We are grateful that you provided your encouraging comments regarding our tasty food, the friendly customer service and our Cow Campaign.

I would like to assure you that your thoughtful message has been shared with the appropriate parties at Chick-fil-A.

Again, thank you for your time and interest in Chick-fil-A.  We are grateful to know that you love Chick-fil-A, and we look forward to serving you in the future.

Sincerely,

Margaret
Chick-fil-A CARES
Chick-fil-A…We Didn’t Invent The Chicken,
Just The Chicken Sandwich.
On the Web at www.chick-fil-a.com

P.S.  Please retain your ticket number.  This will help us locate your information should you need us again.

{ticketno:[8000257737]}

I wonder if Margaret realizes that she wrote back to the same nutjob twice?

Chick-fil-A is so freakin’ polite.

You read my post, (The not so) Holy Cow!, right?  Well, I’ve gotten a few more replies from within the Chick-fil-A organization.  While none are as cool as getting one from Dan Cathy himself, they’re all amusing in that they won’t quite mention that the cow’s front leg totally looked like a penis.

I emailed a bunch of random Chick-fil-A email addresses that I was able to find via Google, and soem local places.  This was the first response after Mr. Cathy:

From: Circle Centre Mall <circle.center.mall@chick-fil-a.com>
Date: Tue, Feb 8, 2011
Subject: RE: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Eric,

I’m actually in a mall. The marketing material in question is not in use at our store so I hadn’t seen it.

Interesting observation!

Not sure what feedback you’d received from others, but, at least for me, it hasn’t been an issue.

Thanks for being a Fan of Chick-fil-A!

Sam

So, basically… “It wasn’t me!”  But, “Interesting observation!” must mean, “Wow, that does look like a penis!”

I wrote back to Sam, but have yet to receive any more correspondence from him:

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Wed, Feb 16, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: Circle Centre Mall <circle.center.mall@chick-fil-a.com>

Thanks Sam,

I found them amusing.  I did only hear back from the local Chick-fil-A, and interestingly enough directly form Dan Cathy himself.  Now, that’s customer service!

Watch out for over-excited cows, my friend!

-ERiC

Then, I had a nice exchange with local Chick-fil-A employee Rebecca Thornsbury, whom I have contacted before:

From: Chick-fil-A South Hills <cfasouthhills@gmail.com>
Date: Mon, Feb 14, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>

Hello Eric.  Thank you for the feedback.  I sent your email onto our Creative Team within Marketing at our Corporate Office.  They emailed back today that they received it and will look into it.  Also thank you for the nice compliments.

We really appreciate you being a fan of Chick-fil-A.

Talk to you soon,

Rebecca Thornsberry
Marketing Director

Chick-fil-A at South Hills
1620 Washington Road
Pittsburgh, PA 15241
Store- 412-833-1165
Cell- 412-443-5534
www.chick-fil-a.com/southhills

They really are always happy for the compliments of my first email.   I wrote back to my new old friend…

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Wed, Feb 16, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: Chick-fil-A South Hills <cfasouthhills@gmail.com>

Hello Rebecca,

I haven’t heard form the creative team in marketing at the corporate office yet, but I did get an email from Mr. Dan Cathy himself!  That’s what I call service!

I would be interested to see if anyone else saw the same thing I did.  Maybe it’s more like a Rorschach test for a dirty mind, and I’m the odd man out.  Although, my wife saw the same thing.

I’m glad you like the compliments, and can assure you that they’re well-deserved!  I didn’t hear back from the Robinson CFA, but that’s where we saw the humorous (or amorous?) cow clock.  Your store is generally much cleaner and more pleasant… so a response from you & not from them isn’t a surprise.

Just writing this email I’m already hungry for some chicken nuggets.

Thanks for writing!
-ERiC

I’m telling you, it looks like a penis.

From: Chick-fil-A South Hills <cfasouthhills@gmail.com>
Date: Thu, Feb 17, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>

Hello Eric.  It is nice to hear that Dan Cathy wrote you.  Chick-fil-A is a great company and cares about what the customers think.  I am not sure if the Marketing Team will be writing you or not.  When they emailed me back, they said they would pass it along to the creative people and make note of it.

We have had no one else mention anything about the clocks.  A lot of the kids that eat in our restaurant really liked them and moms asked if they could take them home.  I had mentioned in my feedback to Chick-fil-A that it was a hard table topper because people moved the arms around and then they broke very easily.

Thanks again for the feedback and we’ll see you soon!

Rebecca Thornsberry
Marketing Director

Chick-fil-A at South Hills
1620 Washington Road
Pittsburgh, PA 15241
Store- 412-833-1165
Cell- 412-443-5534
www.chick-fil-a.com/southhills

“Mom, can I take home the cow alarm clock where his arm is swinging around from his waist?  Sure, one arm broke off, but that’s OK.  It just needs the one.”

Although, it does seem that Dan Cathy is a swell guy.  I wonder when he’s going to be on that Undercover Boss show?  A PR team needs to put him to work with a gay Chick-fil-A employee.

I have a few more, but I’ll save them for another post.

 

Al Armcock

(The not so) Holy Cow!

Have you tried any of the new SPICEE CHIKIN… or spicy chicken options?  They’re pretty good if you’re into that sort of thing.  I’ve blogged about Chick-fil-A before, specifically the South Hills location.  CFA is has a great product, amusing promotion (unless you’re a vegan I’d guess), and seems to be a great company if you can get around the whole “maybe they’re too nice to anti-gay groups” thing.

My wife & I had lunch at the Chick-fil-A in Robinson this past weekend, and we found the on-table advertisements for the Spicy Chicken Biscuit breakfast sandwich to be quite amusing for all the wrong reasons.  I decided to write to Chick-fil-A to see what they thought, my email and the attached photo below:

From: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>
Date: Mon, Feb 7, 2011
Subject: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: promotions@chick-fil-a.com

Ciao Chicken Czars!

I am a BIG fan of Chick-fil-A.  Your chicken sandwiches & nuggets Can. Not. Be. Beat.  Seriously, I don’t know what you do with that breading… but it’s Chick-fan-Tastic.  They honey mustard dip?  Incredible (or as a cow may say, “INKREDIBULL”).  Your chicken noodle soup is my go-to soup when I’m not feeling well and there’s no time for my wife to make some homemade.  Your sweet tea is simple, yet addictive.  We have stopped at the mall units just for tea while we walk around to shop, and we’ve gone through FSU drive-troughs at times just to get sweet tea and nothing else.  The cleanliness of your stores is mostly always impeccable, and the courteousness?  Genius.  I mean, “my pleasure” instead of “you’re welcome” is such a simple thing… but it makes such a huge difference in the overall attitude.  It puts Chick-fil-A far above any other fast food chain in the customer service category.  The in-store events, fund-raising, promotions, use of social media like Facebook, Twitter & texting?  Savvy indeed!  The first fast food joints in my area to use the new space-age Heinz ketchup packets?  Innovative!

I even love the cows.  I have a small stuffed one near my PC at home.  I have had my photo taken with more than one in-store cow.  They’re such unlikely mascots for a chicken restaurant of all places… but it works.  I have always wondered about their spelling though… are you trying to imply that eating beef makes you stupid?  Well, that’s not the main point of my email, or why I’m reaching out to you today, comrades.  I would like to talk about the spicy chicken (or “spicee chikin”) cow though, specifically the one in the attached photo taken while eating lunch at Chick-fil-A this past Saturday.

While I get that the cows “arms” are supposed to be the clock hands, I feel that sadly the placement of said arms is quite unfortunate.  Maybe I just have a dirty mind, but as I laughed at it and took a photo my wife giggled and rolled her eyes knowing what I was thinking.  Maybe the advertising department should re-think this one?  I mean, my arms certainly don’t spin around at waist level.  Do yours?  The shoulders ought to be placed at the center of the clock face in future cow “clok” (also in this case perhaps an unfortunate way to misspell clock) table displays.  I posted the photo on Facebook and the general consensus was that it most definitely didn’t remind people of an arm.  I think that if this cow were walking around with something protruding from that area, he may get arrested for indecent exposure.  I mean, I get excited over Chick-fil-A too, but not that excited!

I just wanted to write and hear your thoughts on the matter.  I’m curious to know if anyone else has picked up on the naughty firefighting cow.  “Spicee” indeed!  Thank you for your time, I anxiously look forward to your reply.

EAT MOR CHIKIN,
-ERiC AiXeLsyD

 

Al Armcock

Heh.  Well, I thought it was funny.  So did people on Facebook apparently.  I mean, it jumped out right away.  Maybe we have dirty minds… maybe it really does look like a giant cow penis.  It’s certainly inappropriately placed for an “arm” if nothing else.

Knowing Chick-fil-A’s history as a company, I had to see if someone would respond to this.  Maybe it’s a secret shout out to gay employees and customers that they’re supporting them.  I mean, the fireman outfit and the giant appendage?

I have proof that Chick-fil-A is the best company ever.  Dan Cathy, the President and Chief Operating Officer of the company himself wrote back to me, and he was the first to reply.  I mean, he wrote back before any of the local full service units!

From: Dan T. Cathy <DAN.CATHY@chick-fil-a.com>
Date: Mon, Feb 7, 2011
Subject: Re: “SPICEE CHIKIN BISKITZ” Alarm Clock Table Ad
To: ERiC AiXeLsyD <world.and.lunar.domination@gmail.com>

Thanks Eric for your kind comments; delighted to have your business and support.

I have passed along your email to members of our marketing department.  Valid observations; we’ll be a little more careful next time!

It’s a serious reply to me just goofing around (I mean, really… the attached file is named “Al_Armcock.jpg”), but there is no one above Mr. Cathy in the CFA organization, and he took the time to reply to my dumb email!  I could have gone goofy.  Maybe I didn’t go goofy enough.  At any rate, this has to be the best answer to an email ever.  No “I’m sorry” coupons, no form letter, no blow-off.  It was a short reply drawing attention to the matter, saying it will be dealt with, and a ridiculously perfect example of customer service… from the President of the company who I’m sure has much more important things to do.  McDonald’s, Subway, Burger King, and the rest of you … take note!  This is customer service.

I wonder if I’ll hear back from anyone else that I emailed, or from the marketing department now?  This just rules.  Ha ha.