Magic Shell, Magic Poop?

I bought some Magic Shell a while ago, and I thought I’d have some fun with Smucker’s.  It really did have a bad aftertaste, but I decided to take the goofy up a notch.

I submitted the following to their webform:

Hello Friends,

I’d like to start out by saying I’m a big fan of your jellies. Of course I like grape, and we use the apricot preserves in a barbecue recipe. Mixed fruit jelly is my favorite by far. I’m always quite pleased when a restaurant has it in those little packets, and we usually buy 2 jars at a time for home. Why don’t they come in the big jars? That’s a question for another time though. I’m also a fan of your hot fudge topping. It’s the only brand we buy. You guys have it right.

This brings us around to why I am writing… This past weekend, I picked up some Chocolate Fudge Magic Shell at Walmart, because the shelf near the ice cream was void of your hot fudge topping & Hershey’s syrup. I remember having magic shell as a kid, but I’m unsure of the brand. I think I’ve even had the dipped cones at Dairy Queen too.

I didn’t get around to enjoying the Magic Shell until last night when I poured it over some Edy’s Slow Churned Cookie Dough ice cream. I’m not embarrassed to tell you that I was easily amazed at how the shell froze in a few seconds. I have to say it was also quite delicious and a good combination… except the after taste. It came on slowly, but it tasted like what I imagine licking cigarette ashes would taste like after you had just chewed an aspirin and left it on your tongue. It was odd, but I figured it may have perhaps been some artificial sweetener. I didn’t think much else of it.

Excuse me for being frank, but this morning, I had some constipation issues. My wife would attest that I am generally quite regular… or she may even say I heed nature’s call too often. The only thing that I ate out of normal yesterday would be your Magic Shell. I checked the ingredients to see of there was some sort of wax or anything that may be setting up camp in my colon, and I was surprised of the lack of anything sinister. Well, I’m not a fan of coconut, so the oil or even the alkali-processed cocoa may account for the aftertaste that didn’t agree with me. I’m not sure what whole milk solids are… and how they’re different from cheese. Have you guys ever had someone write in with the same problem? Do milk solids or soy lecithin cause blocked bowels? Have you done any research in this area?

I think I may stick with the regular hot fudge topping from now on. Even if there’s no issue with the Magic Shell, it has me kind of spooked.

Obstructed but Optimistic,
-Waldo Lunar

And, I got this boring reply:

From: consumer.relations@jmsmucker.com
Date: Thu, Mar 14, 2013 at 8:26 AM
Subject: Reference Number: 10026410
To: world.and.lunar.domination@gmail.com

March 13, 2013

Mr. Waldo Lunar
1111 Street Rd.
Earth, PA 22222

Dear Mr. Lunar,

Thank you for contacting The J.M. Smucker Company regarding Smucker’s® Magic Shell® Chocolate Fudge Topping. We greatly appreciate and value the input we receive from our consumers.

In order for us to best assist you, we would like to obtain some additional product information. Please, contact us toll-free by calling 888-550-9555, Monday through Friday, 9:00 a.m. to 7:00 p.m. Eastern Standard Time. When you call, it would be helpful to have the product available and to provide the representative with the reference number located at the bottom of this message. This product information will assist us in thoroughly reviewing your inquiry.

BIUB (Best If Used By) date
Production code (Located near the Best If Used By date)
City where purchased
Storage information
Detailed description of the issue

Thank you again for contacting The J.M. Smucker Company. We look forward to speaking with you soon.

Sincerely,
Carla
Consumer Relations Representative

Ref # 10026410

So, I wrote back:

From: world.and.lunar.domination@gmail.com
Date: Mon, Mar 18, 2013 at 8:22 PM
Subject: Re: Reference Number: 10026410
To: consumer.relations@jmsmucker.com

Thanks Carla,

I prefer email to the telephone, hence why I used the online form in the first place. I can, however, provide the information requested:

BIUB (Best If Used By) date: SEP 2014
Production code (Located near the Best If Used By date): 10 0459
City where purchased: Bridgeville, PA
Storage information: On the kitchen counter.
Detailed description of the issue: Well, since I wrote with the issue already, & just received this seemingly standard reply, I’ll again give you my original missive…

[original email]

If you need further details, I’m not sure I’m prepared to share. So, have others emailed or called to complain? I can only assume so if you’re looking at a lot number. Does Magic Shell induce constipation on a regular basis?

Puzzled,
-Waldo Lunar

This came in the mail this weekend:

Letter from Smucker’s

Along with some coupons:

I found it quite amusing, but they never did address the constipation.  I won’t be buying any more magic shell with these coupons.  It really did have a horrible aftertaste.  Maybe I’ll buy some hot fudge, or more mixed fruit jelly.

On an unrelated note, I’ve never understood their slogan;  “With a name like Smucker’s, it’s got to be good.”  Are they implying that their name us stupid or sounds unappetizing?  Odd.  I’d be all like “If you don’t like Smucker’s, you’re a sucker.”  …or something.

Related Articles

• How To: Homemade Ice Cream Cake Crunchies (heatherlikesfood.com)
• Hot Fudge Peanut Butter Pie (jinkyfer.wordpress.com)
• Hot Fudge Sauce (spoonful.com)
• Pricing Power Play: The Hershey Company (HSY), The J.M. Smucker Company (SJM) (insidermonkey.com)
• Director of customer marketing at J.M. Smucker Company (prdaily.com)
• Pinspired by Hot Fudge (bestofpintentions.wordpress.com)
• 30-Second, 3-Ingreident, Microwave Hot Fudge (katieatthekitchendoor.com)
• Smuckers Announces New Investment, Expansion at Memphis Facility (wreg.com)
• Halloween Mud Pie (spoonful.com)
• Homemade Ice Cream Without a Machine! (whattheflicka.com)