Tag Archives: Panera

Boston Market ups the pressure… (a.k.a. What now, Panera Bread?)

Posted on by Standard 9

Insanity.

http://twitter.com/#!/W_a_L_D/status/136910586947715072

That’s right.  Boston Market not only reached out via my contact form thanks to Facebook, but also had the cojones to do this…

Boston Market RT!

Boston Market RT!

I still haven’t received a reply to my email to Mr. Wakabayashi, but what now Panera Bread? What now?  Clearly, this will pan out to be a bigger rivalry than Neil Young vs. Skynrd, or East Coast Rap vs. West Coast Rap.  Maybe even bigger than me vs. the people that think I’m McDonald’s.  (At Least Mr. Wakabayashi used my contact form correctly!)

http://twitter.com/#!/W_a_L_D/status/137169033266077696

http://twitter.com/#!/bostonmarket/status/137212008138424321

If you have no idea what’s going on, or if you work for Panera Bread.  You can catch up here…

In other news, did you know that they both cater?  I wish someone would have told me.

Panera Bread (Scott Twp. Greentree Road) on UrbanspoonI actually stopped at the local Panera the other night because the wife was sick and wanted some of that cheese-broccoli soup.  I went in to get some to go, and got myself a half of a turkey sandwich and a cup of the chicken noodle.

The employee (a young girl, of course) at the counter was quite friendly, asked if I wanted lettuce tomato or onion on the sandwich, and even asked if I wanted mustard and/or mayo.  Clearly, someone went over new procedures.  Sadly, I asked for lettuce & tomato… and got neither, but I did get mustard and mayo.  I applaud the effort, and shame on me for not checking before I left the store.

I have to say, after my initial complaint, they have totally stepped it up service-wise.  I still call shenanigans on the new soup.  They ought to let sales do the talking… OFFER BOTH.  It’s certainly a popular item.  Let the consumers decide if they want a great-tasting soup… or the crappy flat-noodled healthy soup.  Clearly, as a leader in the Fast Casual industry, you can afford to test the proverbial waters?  I think more changes have been made, but it’s still not the old soup.  Shenanigans.

Also, I counted 3 signs within  a span of about 8 feet on the counter where you wait for your order advertising the catering… and the pop machine still does it too.  I think the receipt may have even said something about it.

I spend far too much time contemplating fast food & fast casual dining.  If only I could save time buy purchasing already prepared meals.  Does anyone out there do that?

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Boston Market is ready to battle.

Posted on by Standard 6

Boston Market cup

In this corner...

Look out Panera Bread, Boston Market has your number!  I was out of town this weekend, and didn’t check email much.  I didn’t have the time & energy to properly respond to this until we came home.  I find this to be incredibly awesome.  Dennis “The New Guy” Wakabayashi from Boston Market is ready to put his company’s catering services to the test.  The line between my lunacy in email writing and reality is ever increasingly blurred.  Perhaps my preposterous idea will turn into a real happening.

Insanity.

Sparked by some snarky postings of various blog post url’s on Facebook…

From: Dennis Wakabayashi <engage@bostonmarket.com>
To: <Me>
Sent: Friday, November 11, 2011
Subject: W(aL)D Feedback
Name: Dennis Wakabayashi
Email: engage@bostonmarket.com
Website: http://www.bostonmarket.com

Message / Comment:

Hi, I’m the new guy here at Boston Market, just brought on, to engage with awesomeness like yours. I loved your article and definitely interested in the catering battle royal at your place…count me in! Not only that my friend your band has some T-shirt coming your way!

Send me a list of sizes, and a couple videos of your music, so we can be sure you’re rocking the family friendly vibe that we know and love….

If you want to reach out to me directly DO IT. dwakabayashi@bost.com (Senior Manager of Digital Marketing)

How’d you find my blog?: You posted on our Facebook page!

Time: Friday November 11, 2011 at 6:23 pm
IP Address: 000.000.000.000
Contact Form URL: https://aixelsyd13.wordpress.com/contact/

Sent by an unverified visitor to your site.

So, of course, I wrote back…

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
Date: Mon, Nov 14, 2011
Subject: Re: W(aL)D Feedback
To: engage@bostonmarket.com
Cc: dwakabayashi@bost.com

Shalom Dennis!

I see that more companies are hiring people in your position to figure out the best ways to use social media to their advantage.  What a great thing!  I have had some excellent interaction with Nate Riggs of Bob Evans.  I have even had great dealings in the past with Lori Smelt at Boston Market.

I have a goofy email sending online persona, now named Waldo Lunar… that keeps clashing with the real me.  It’s ever more impossible to separate the real from the absurd.  Ha ha.

I have asked for the T-shirt sized of the other dudes in my band, but I’m not sure if their ideals would support such blatant corporate sponsorship.  We are, after all, a punk rock band at heart.  Then again, what’s more punk rock than doing the exact opposite of what a good punk rock band should do?  Also, I’m just a Bert, so I must clear things with Ernie.

I’m not sure that the band, Ernie and the Berts, is family friendly.  Despite this perhaps somewhat misleading name… we’re prone to spew forth occasional potty humor, sexual innuendo, and movie-Tourette’s-like bouts of profanity.  Also, don’t ever eat Ernie’s soup.  This has not stopped the interest of other yet-to-be-named possible corporate sponsors.

For your review and entertainment, I do however submit the following videos:

I trust that you’ll laugh, cry, and share with friends.

I’m glad that they have someone with some wit and intelligence monitoring Facebook for Boston Market.  In 2011 (soon to be 2012), I feel that it’s extremely important for a company to use social media for important feedback regarding the perception of their brand & service.

I’m quite glad that you’re interested in the catering battle-royale!  Unfortunately, I haven’t had any takers from the Panera Bread camp.  In fact, I believe their policy is to ignore my emails from now on, or that I have been perhaps stifled by their in-house spam filtering system.  I haven’t received so much as a “thanks for your interest” or even a “please stop emailing us.”  They haven’t used Facebook to the advantage that you now have.  Although, they did reply (uninterestingly) to a tweet.  Do you perhaps have any professional colleagues at Panera that you could cajole into action?  Since Batman Movie night has come & gone, my wife & I have discussed the possibility of a Back to the Future or Indiana Jones movie night.

(I assume that your interest is in a catering battle, and not the literal scuffle for a single dollar?)

Perhaps, with the lack of interest from Panera Bread, we could involve Bob Evans?  Surely, your meal offerings are more in line with them, rather than some paltry soup and sandwiches?  How would you feel about your chances against them?  Maybe Panera needs to lie low in the media, in light of recent events that happened nearby.

You can send a goodwill token of appreciation for my new adventurous advertising ideas, if you end up using any of them.  A commission check would be nice also.  I excel in the ridiculous, but am unsure how to make a profit from such ridiculousness.  Following the model put forth by advertising within the walls of where one is currently doing business, I figured it would be OK to ask in this email.

How do you feel personally about unabashed advertising for catering service while you’re currently in the place, already spending your hard-earned dollar?  Let’s face it, at the brisket meal hovering around $10, I can go to a local diner for less and not be slapped with advertising while I sup.  I go to Boston Market for the tasty meals, (perceived) speed of service, and glittering hope of consistency.

Imagine picking up a bottle of Coca~Cola at a convenience store, and on the label, it tells you to go buy a 24 pack of cans, 2-liter, and/or six-pack of bottles.  At the moment, you’re interested in quenching your thirst… not stocking your ‘fridge or obtaining a caffeine high.  Not a perfectly parallel predicament, but food for thought nonetheless.

I would like to thank you for your interest and the response to my insanity.  I can’t wait to see how this plays out.  Can you think of any other catering battle participants?  Perhaps we can put together a rock n’ roll show rather than just a small movie night…

I’ll let you process all of this, and get back to me on your own time with your thoughts.

Excelsior!
-ERiC AiXeLsyD (a.k.a. Waldo Lunar)

Bread Soda

In this corner...

Now, how to get Panera Bread to bite?  This isn’t rhetorical.  I’m actually looking for your advice.

If you’re confused here, you may want to check these out:

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New Catering Advertisement Opportunities! (for Boston Market & Panera Bread)

Posted on by Standard 4

I’m just sayin’.

Panera Bread - vs. - Boston Market

Panera Bread - vs. - Boston Market

From: Waldo Lunar <world.and.lunar.domination@gmail.com>
Date: Fri, Nov 4, 2011
Subject: New Catering Advertisement Opportunities!
To: & Cc:  A bunch of Panera & Boston Market Employees

Hello friends at Boston Market & Panera Bread,

I assume that the lack of response to my last email about an all-out catering battle at my house was ill-received.  I didn’t get any interest from either camp, or even any kind of acknowledgement of my email.  Not even a coupon.  Isn’t that the typical response?  “Throw ’em a coupon!”  Color me disappointed.

No reply is rather rude, don’t you think?  Batman movie night has come & gone.  We dutifully provided a favorable dining experience to our guests thanks to an incredible local pizza shop.  Roasted red peppers as a pizza topping?  A hit all around, I tell you!  Subs with a homemade feel cut in to bite-size appetizers were also quite delicious.

I’m not sure why neither Panera Bread or Boston Market was willing to enter my catering battle royale.  It would have been an exciting opportunity for both of you.  I realize now… that you need help with forward thinking.  You missed this opportunity to advertise your catering and fight for my dollar.

I believe that I may have come around to your way of thinking.  Perhaps I need to fight for your dollar.  I previously saw advertisements on the pop machine and all over the windows as borderline obscene… but why stop at the border, friends?  Let’s trample the border, deface it on our way through, and not look back!  I have some ideas that you may find attractive.  I really look forward to your feedback.  (Don’t give me any shenanigans about unsolicited ideas and what-not, we’re all friends here.)

  • Advertising on the napkins.  You already do it on the receipts, walls, & windows.  Subway uses their napkins for nutrition information.  Show them up, advertise!  Think of all that clean wasted ad space ripe for the slinging of your delicious wares.  Were one ambitious, this could extend to the “to go” sandwich wrappings, the fancy new plates that you’re both using, and even the trays.  Hell, why not the drink cups?
  • Guerrilla advertising. You could have employees go into your parking lot at regular intervals, and put flyers under the windshield wipers of cars.  If you really wanna get crazy, try bumper stickers!  People would love decorations on their autos.
  • Me.  Send me a T-shirt that advertises your catering services.  I play in a band.  I’ll wear it to shows.  The throngs of bar patrons who rock out with me on a regular basis will be sure to flock to the nearest Panera Bread or Boston Market location.  I might be able to convince my band-mates to do the same.  If we’d like to get really crazy, may I offer to sell my forehead as a billboard?
  • Paystubs.  Your employees get paid right?  Get that money back!  Advertise your catering services on their pay-stubs, and any communications that you need to send.  There’s room on that W2 envelope for a 10% off catering coupon.
  • Right on the food itself.  This is the one that excites me the most!  You’ve seen the toasters that produce an image of Darth Vader, and the irons that brand your initials on to a steak, right?  There are also printers that print right on things like rice paper & cakes.  Why not take advantage of this technology?  Think about it.  Full color printing on wraps?  Toasty images on buns, bread, & bagels?  Delicious meat branded with confidence, demanding that you pick up a catering menu.  It’s never been done.  It’s opulent.  It’s genius.  (If I do say so myself.)

So, what do you think?  Can I help in this new advertising adventure?  These are the next steps in the evolution of promulgation.  Let’s move onward and upward, into uncharted catering promotional territory.  It will be an onslaught to the senses, and an influx in revenue for all involved.  I’m excited for this venture, and especially excited to get some feedback from everyone involved.

Excelsoir!
-Waldo Lunar
[ -YOUR AD COULD BE HERE- ]

incessant emails / incessant advertising

incessant emails / incessant advertising

Further Reading:

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How tweet it is to get snubbed by you.

Posted on by Standard 1

These guys are proving to be more fun than McDonald’s.  I present to you a Twitter play in 5 acts, as presented by Boston Market, Panera Bread, some innocent tweeter, and W(aL)D.

http://twitter.com/#!/W_a_L_D/status/132090788963287040

http://twitter.com/#!/panerabread/status/132099108910534659

http://twitter.com/#!/bostonmarket/status/131823222076354561

http://twitter.com/#!/W_a_L_D/status/132091440221265920

http://twitter.com/#!/bostonmarket/status/132142083619295232

Heh.  In other news…  Maybe McDonald’s in Atlanta is more fun:

https://twitter.com/#!/McDonaldsATL/status/132085874212085760

https://twitter.com/#!/W_a_L_D/status/132090024530419713

https://twitter.com/#!/McDonaldsATL/status/132171232266305536

https://twitter.com/#!/W_a_L_D/status/132176153325735936

advertising saturation

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Panera responds to my insanity, so I write back…

Posted on by Standard 39

So after my last Panera-related post, I went a little goofy. I put a post on their Facebook wall…

http://www.facebook.com/panerabread/posts/124723480954835

Found this part of that amusing:

…the corporate office (or in your case the corporate office for our franchise partner who operates bakery-cafes in the Pittsburgh area) reviews your email before contacting and working closely with the general manager to try to resolve the issue.

I also tweeted a few times…

http://twitter.com/#!/AiXeLsyD13/status/96920982714990592

http://twitter.com/#!/AiXeLsyD13/status/96949713940643841

…and got this DM from them:

Panera Breadpanerabread Hey, thx for sharing feedback through website. Sorry about your disappointing experience, our CS team is looking into & will be in touch.

Heh.

I got this email from the local general manager…

From: 3497 <panera3497@covelli.com>
To: [me]
Sent: Friday, July 29, 2011 10:50 AM
Subject: Contact Us

Dear Mr. Carroll,

I would like to introduce myself as Carrie Janota, the General Manager at the Greentree Panera Bread. I appreciate all your feedback and coaching. Your response will definitely help us with current and future training to associates, especially this time of year. The company has made several changes with menu items that you expressed in your comments. First, our turkey is now presliced so the consistency is different than when we sliced it in house. We also changed the recipe of our chicken noodle soup, which makes it all natural. Another healthy initiative we have taken is the removal of sauces on all cafe sandwiches. We offer packets of mayo and mustard at the condiment bar or you are welcomed to inform the cashier that you would like the condiments on the sandwich and we will gladly put them on for you. The “no onions” is our mistake and I would like to compensate you for a free meal next time you visit a Panera Bread. If you could please send me your address, I will gladly put the coupon in the mail for you. Again, thank you for your input, I use all issues as a learning tools for our associates.

Carrie Janota
General Manager

So, this is what I wrote back to them…

-餧馕馒-

Thank you Ms. Janota,

You certainly can address me as “Eric”, not “Mr. Carroll”. I appreciate your incredibly rapid and well-stated response to my experience yesterday. I was going out of my mind in disbelief. I would suggest that Panera spend more time asking/telling customers about changes, and less time advertising your catering services. I mean, really… on the pop machine, you’re advertising the catering service? What about a nice big poster that says… “WARNING: WE CHANGED THE TASTY NOODLES IN THAT SOUP THAT YOU LIKE, THE MEAT ON OUR SANDWICHES, AND HAVE DECIDED TO FORGO MUSTARD.” (Or even a nice traditional Coke or Pepsi logo?)

Boston Market is annoying/obnoxious with advertising their catering too. I get it. You guys cater. I know this. I’m here for dinner. You don’t need to advertise for a place that I’m already in. Imagine going into Walmart & seeing a sign in every aisle that advertises the stuff in the next aisle. This could get quote old quite quickly.

  • Attn: Panera – I don’t host any lunch parties or have a need for sandwich rings.
  • Attn: Boston Market – I can cook my own Thanksgiving/Christmas dinner.
  • Attn: Bob Evans – I can handle making my own lasagna or meatloaf.
  • Attn: Chick-fil-A – The only thing I’d do with a tray full of nuggets is eat them all myself.
Since you took the time to write, and you’re obviously concerned and well-written, I’d like to address my concerns & the new issues raised more specifically.

The Onion – This is not a big deal. I generally don’t even say anything & just take the onion off myself. This is the first time I was ever asked “Lettuce, tomato, & onion?” in a Panera. So, I said “Lettuce & tomato, no onion please.” This is the only reason I took note. It also said on my receipt “NO ONION” – so the cashier took the effort to note it, and the sandwich-maker had to read & ignore it. Just odd. Again, this is nothing that should ruin one’s day.

The Turkey – I call shenanigans. Any foodie will tell you there’s a world of difference between lunch-meat turkey and the freshly-sliced real thing. Why would Panera decide to sacrifice quality like this? Does it save time? Does it save money? Certainly it can’t be healthier… isn’t pre-packaged lunch-meat loaded with salt & preservatives? Imagine my surprise upon looking at my $6 half-sandwich full of lunch-meat where I had expected (and previously received) actual turkey. Where was my warning of this upon ordering? I certainly didn’t get the proverbial memo here. At least there’s no confirmation of turkeys with gold nuggets in their gizzards and fine wine in their gullets. Although, I didn’t get a staunch denial.

The Lettuce & Tomato – Are Panera employees encouraged to look at the ingredients before placing them on sandwiches? Really, that’s all that would be needed to prevent the placement of brown lettuce & green tomatoes. A general rule of thumb could be “If you were going to make yourself a sandwich, would you use this?”

The lack of any condiments – Again, list this in the “things that would be nice to know before I placed my order, or at the very least as I was placing my order” category. I liked the previous dressing/sauce whatever you want to call it, and it was certainly different from the straight mayo or spicy brown mustard available by the drinks (& catering advertisement). Is this really a “healthy” option or a money-saving option? I’m reminded of the “removing one olive from every salad” story with American Airlines. It saved them a rumored $40,000. I imagine all of this no-more-condiments stuff adding up to a HUGE savings for Panera… but my sandwich didn’t get cheaper, did it? No passing along the savings? (I think Steak ‘n’ Shake has done this too… their salads used to be nice-sized with cherry tomatoes… now they’re small & have tomato slices.)

The mysterious thumbprint – The noted lack of condiments has me even more concerned about the yellow thumbprint that was on the top of my sandwich. I had just assumed it was some of the condiment that was supposed to go on the inside. I ripped this portion out of the top of my sandwich before eating, to the bewilderment of my eye-rolling yet tolerant-to-my-neuroses wife. This leads me to wonder what the yellow stuff on my sandwich was… if not mustard, was it some of her broccoli cheddar soup? If so, this is incredibly alarming because it could have easily been clam chowder… and I’m highly allergic to shellfish. How is soup on the sandwich board or my sandwich when it wasn’t even my soup? I suggest you educate your employees on allergens & cross-contamination. Barring all that… it’s just a little gross. That could have been a big yellow booger for all I know.

The healthy soup – Pardon me if I laugh at the “all natural” expression. While I understand the meaning, visions of a supernatural soup come to mind. Was the prior soup possessed by demons? The noodles certainly were homemade-looking and delicious. Were they the result of a tasty pact with the devil or an ancient spell? Did the ingredients float into the bowl themselves? I don’t know what the tiny paper-thin pasta squares in the new soup are, but they are a Ford Focus to the previous soup’s BMW 7 Series. They’re not whole-grain pasta, are they? I hate whole-grain pasta. If this soup was a state, the broth were the land-mass and the chicken bits & noodle-like squares were people… it would be Alaska or Wyoming. Do you see what I’m saying? (Actually, the noodles might be the people, and the chicken may be an endangered species living within that state… but I’ve already pushed that metaphor too far.) I’m not entirely sure if this is the fault of the soup-ladeler or the soup recipe. As far as healthy vs. tasty in soup, I suggest you look up news articles related to Campbell’s. They’re putting salt back into soup to boost sales. I see from your corporate Facebook page that this is apparently an issue that has ruffled some feathers. Perhaps a shift back is in order?

The rusty knife – Poop happens. Have the dishwasher look over some stuff. I’d throw out the rusty ones. This rust was quite prominent on the handle of the butter knife, in the details of the design.


Thank you for your time, I hope you can use my input to your advantage… for your team, and perhaps passed on to a corporate level. I’d like to respectfully decline a free meal. I don’t write these sort of emails in order to get free food… and I’m skeptical of any coupons/certificates flagging me as “oh, here’s that guy”. I may even be done with Panera bread for a while. Bedsides the potentially scary cross-contamination and general utensil-cleanliness issues, our philosophies don’t seem to mesh well. I don’t need you to make health decisions for me, I need you to give me quality meals at the prices you demand. Your new more healthy less tasty soup and lack of condiments disturbs me, and apparently your quality standards aren’t the same as mine at your current menu prices.

I’d suggest taking some of the money saved from condiment rationing, smaller noodles, & catering advertising… and funneling it into a survey system to find out what your consumers want, or at the very least making signs or T-shirts that say “We’re holding the mustard unless you tell us not to!” or “New soup! Less noodles & chicken, but no ghosts!” It would also be money well spent on allergy training or buying new non-rusty silverware. Do you have any corporate contacts whom with I could perhaps take up this discussion?


Supernatural soup supporter,
-Eric

?sretac arenaP taht wonk uoy diD .seitilibasid gninrael fo nuf ekam ot ynnuf ton yllaer s’tI

-餧馕馒-

I for one can’t wait for a reply.

Panera Bread (Scott Twp. Greentree Road) on Urbanspoon